Brand Tone

Artisanal and Sincere, reflecting passion, care, and a genuine connection to high-quality, handcrafted items.

Brand Values

• •Craftsmanship
• •Uniqueness
• •Passion
• •Customer-Centricity

Best Practices

• •Emphasize the Handcrafted Element: Always use words like handcrafted, artisanal, handmade, and skilled artisans to reinforce the value of craftsmanship.
• •Use a Passionate and Sincere Voice: Write copy that reflects care and dedication. Use phrases like crafted with passion, made with love, and attention to detail to convey the brand's emotional investment.
• •Highlight Uniqueness: Use words like unique, rare, one-of-a-kind, and distinctive to align with the brand name and promise. This reminds customers that they are buying something special.
• •Tell a Story: Briefly narrate the process or inspiration behind a product. This adds depth and connects the customer to the artisan's journey, enhancing the perceived value.
• •Maintain a Personal Connection: Address the customer directly with you and your. Given the personal nature of the founder's online presence and testimonials, maintaining a direct, warm, and personal tone is key to building customer relationships.

Social Perception

Positive perception with customers appreciating the distinctiveness and quality of products, reinforcing the brand's uniqueness. The brand is seen as a reliable source for high-quality, handcrafted goods, suggesting personal and positive customer relationships.

Copy Examples

• •Adorn your space with stories told by hand. Our new collection of artisanal home decor is crafted with passion, bringing a rare touch of elegance to every corner of your home.
• •It's more than a bag; it's a piece of art. Each thread of our Macrame Box Sling Bag is woven with intention and care by our skilled artisans. Carry something as unique as you are. #RareYou #HandcraftedWithLove #ArtisanalFashion
• •Discover the beauty of true craftsmanship. At Rare You, we believe in creating pieces that are not just beautiful, but also filled with soul. Explore our latest handcrafted accessories and find the one that speaks to you.
• •This isn't just a piece of decor; it's a testament to timeless skill. Handcrafted from the finest materials, this item is a rare find, designed to bring a unique and personal touch to your life.
• •Rare You: Where passion is handcrafted. Discover unique fashion and home decor, made with care, just for you.