Brand Tone

Artistic & Handmade, Encouraging & Uplifting, Personal & Approachable, Nature-inspired & Vibrant, Thoughtful & Unique, Community-Oriented

Brand Values

• •Creativity & Craftsmanship
• •Authenticity & Self-Expression
• •Positivity & Well-being
• •Connection & Community
• •Joy & Delight

Best Practices

• •Embrace the “Handmade” Narrative: Consistently use words like “hand-carved,” “hand-printed,” “studio-made,” “crafted by Lizzie” to reinforce the personal, artisanal nature of the products.
• •Infuse Positivity and Encouragement: Incorporate uplifting language, affirmations, and focus on the joy, beauty, and positive emotions the products evoke. Phrases like “a little reminder,” “bring joy,” “uplift your space” align with this.
• •Share the “Why”: Briefly weave in elements of Lizzie’s personal journey and passion for her craft. This makes the brand more relatable and authentic, connecting with the value of self-expression.
• •Highlight Unique Details & Quality: Use descriptive language that conveys the vibrant colors, botanical themes, and the unique textures of block prints. Mentioning the “thoughtful packaging” or “archival quality” reinforces the care and value.
• •Maintain a Warm and Approachable Voice: Write as if you're speaking to a friend or a like-minded individual. Use welcoming language, express gratitude, and foster a sense of community, whether it's through social media interactions or workshop descriptions.

Social Perception

Highly Positive, Giftable & Special, Artistic & Talented, Inspiring & Genuine

Copy Examples

• •Instagram Post (New Print Release): "Fresh off the press! ✨ This new hand-carved botanical print was inspired by the quiet beauty of a morning walk. Each vibrant petal and leaf is printed with love, right here in my Minneapolis studio. Bring a touch of handmade joy to your walls. Link in bio to shop! #RarePress #BlockPrint #HandmadeArt #BotanicalArt #MinneapolisArtist"
• •Product Description (Affirmation Deck): "Nourish your spirit with our ‘Little Lifts’ Affirmation Deck. Each of these 30 cards features a unique, hand-drawn illustration and a gentle word of encouragement, lovingly block-printed by me, Lizzie. Perfect for your daily dose of positivity or as a thoughtful gift for someone who could use a little centering. Made with intention, from my heart to yours. #AffirmationCards #MentalWellbeing #HandmadeGift #RarePressMPLS #Encouragement"
• •"About Us" Snippet for Website: "Hi, I'm Lizzie, the hands and heart behind Rare Press. What started as a spark of curiosity with block-printing in 2014 has blossomed into a full-time passion for creating vibrant, uplifting goods. From my little Minneapolis apartment studio, I design, carve, and print each piece, hoping to share a little bit of joy and handcrafted beauty with you. Thank you for being part of the Rare Press story. #SupportSmallArt #ArtistJourney #MadeInMinneapolis"
• •Email Newsletter Subject Line: "🌱 New Beginnings & Fresh Prints from Rare Press!" Email Body Snippet: "Hello art lover, As the seasons change, so does the inspiration in the studio! I’m thrilled to share a new collection of hand-printed home goods, featuring bold florals and, as always, a sprinkle of encouragement. Each piece is a little reminder to embrace the beauty around and within us. Explore the latest > [Link]"
• •Social Media Ad (Workshop): "Unleash your inner artist! ✨ Join me, Lizzie of Rare Press, for a fun and inspiring block-printing workshop right here in Minneapolis. Learn the basics, carve your own design, and print something beautiful to take home. No experience needed – just a willingness to create! Limited spots available. Sign up via the link in my bio. #PrintmakingWorkshop #MinneapolisEvents #DIYArt #CreativeCommunity #RarePress"