Brand Tone

Passionate & Enthusiastic, Curated & Knowledgeable, Community-Focused & Inclusive, Approachable & Friendly, Witty & Playful, Supportive

Brand Values

• •Curation & Quality
• •Passion for Print
• •Community Building
• •Independence
• •Discovery & Exploration
• •Authenticity & Personal Touch
• •Local Engagement

Best Practices

• •Lead with Passion: Always let your genuine enthusiasm for print, design, and storytelling shine through. Use evocative language that conveys excitement and discovery.
• •Emphasize Curation and Rarity: Remind your audience that your selection is special, "hard-to-find," and carefully chosen. This reinforces your unique value proposition.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "join us"). Ask questions to encourage interaction. Promote events as gatherings for like-minded people.
• •Inject Appropriate Wit/Humor (especially on platforms like Twitter): A touch of clever, wry humor can make the brand more relatable and memorable, aligning with their established online voice.
• •Be Authentically Knowledgeable and Approachable: Share insights about publications without being condescending. Make recommendations that feel personal and informed, inviting conversation rather than dictating taste.

Social Perception

A Destination Shop, Expert Curators, Community Hub, Champions of Independent Print, Friendly and Welcoming, Cool and Creative

Copy Examples

• •Fresh ink alert! 🖋️✨ Just landed: the stunning new issue of [Magazine Name], packed with [mention a key theme/feature]. Get ready to lose yourself in these pages. Pop in, grab a coffee, and discover your next obsession. #RareMags #IndependentPrint #NewArrival #Stockport #MagazineLove
• •The coffee's brewing, the shelves are groaning (happily) with beautiful print. Another day of fighting the good fight against digital monotony. We're open. Come say hi. #RareMags #ShopIndependent #PrintIsNotDead #StockportSK1
• •Beyond the Pages: Join us for an evening with [Author/Artist Name] as they discuss their latest work, [Title of Work]. Dive deep into [topic] and connect with fellow enthusiasts. Thursday, [Date], 7 PM. Limited spots – book yours and let's celebrate independent voices! #RareMagsEvents #Community #StockportCulture
• •Dreaming of distant lands or visual feasts? Our travel and photography section is bursting with inspiration this week. From epic landscapes in [Magazine A] to intimate portraits in [Book B], let us transport you. What hidden gems have you discovered on our shelves lately? Share below! 👇 #RareMags #TravelTuesday #PhotoBooks #IndependentPublishing #ExploreMore
• •This week, Martin's been captivated by '[Magazine/Book Title]'. He says, 'It’s a brilliantly [adjective] look at [subject], with [mention specific appeal - e.g., stunning typography, insightful essays]. A proper gem for anyone interested in [related interest].' Find out why we love it – available in-store and online now. #StaffPick #RareReads #MustRead