Brand Tone

inspiring, eco-conscious, and adventurous

Brand Values

• •Sustainability
• •Uniqueness and Individuality
• •Quality and Durability
• •Creativity and Design

Best Practices

• •Always lead with the "why." Start with the brand's mission of sustainability and uniqueness before diving into product features. This reinforces the core values.
• •Use storytelling. Share the journey of the billboards, the story of the founders, and the adventures of your customers to create a personal connection.
• •Emphasize individuality. Consistently use words like "one-of-a-kind," "unique," and "your story" to highlight the personalized nature of the products.
• •Maintain a positive and empowering tone. The copy should inspire customers to feel good about their purchase, both from a style and an ethical standpoint.
• •Be transparent. While highlighting the durability of the material, be honest about the nature of upcycled products. Acknowledge that minor imperfections can be part of their unique charm. Addressing customer feedback on durability can also build trust.

Social Perception

Innovative and environmentally responsible company; customers appreciate the brand's mission and unique aesthetic; the one-of-a-kind nature of each bag is a major draw. Overall perception is positive despite some negative reviews regarding product durability and customer service.

Copy Examples

• •Carry a story with you. Each of our bags is a one-of-a-kind piece of art, repurposed from a billboard that once stood tall over a city street. Your adventure is unique, your bag should be too. #WhatsYourBag #SustainableStyle
• •More Than a Bag. It's a Statement. Shop our collection of unique, upcycled bags and join us on our mission to reduce waste and look good doing it.
• •The Blake Tote isn't just a bag; it's a conversation starter. Crafted from durable, recycled billboard vinyl, this tote is as tough as it is stylish. With plenty of room for your essentials, it's the perfect companion for your daily adventures, rain or shine.
• •Tired of the same old, mass-produced accessories? Discover Rareform. We transform would-be landfill waste into beautiful, one-of-a-kind bags. Be bold. Be unique. Be part of the solution.
• •Every piece tells a story. And yours is waiting. As a member of the Rareform family, you're not just buying a bag —you're supporting a movement towards a more sustainable future. Explore our new arrivals and find the piece that speaks to you.