Brand Tone

Eco-conscious and Purpose-Driven, Unique and Creative, Durable and High-Quality, Adventurous and Outdoorsy, Approachable and Friendly, Visually Bold and Vibrant

Brand Values

• •Sustainability
• •Uniqueness and Individuality
• •Quality and Durability
• •Creativity and Innovation
• •Community and Partnership

Best Practices

• •Lead with Sustainability: Always weave in the eco-friendly aspect of the brand. Whether it's the primary message or a supporting point, the upcycled nature of the products is a key differentiator.
• •Emphasize "One-of-a-Kind": Consistently remind the audience that each product is unique. Use words like "unique," "original," "one-of-a-kind," "distinct," or "yours alone."
• •Use Active, Adventurous Language: Incorporate words that evoke a sense of adventure, durability, and readiness for travel or daily life (e.g., "journey," "explore," "built for," "road-tested," "resilient").
• •Maintain an Optimistic and Purposeful Voice: Focus on the positive impact of their mission (reducing waste, creating something new and beautiful from the old). The tone should be inspiring and solution-oriented.
• •Be Authentic and Transparent: Share the story of how the products are made, the materials used, and the brand's journey. This builds trust and resonates with conscious consumers. The founders' story of starting the company adds a personal touch.

Social Perception

Positive Reception for Eco-Friendliness, Appreciation for Uniqueness, Good Quality and Durability, Effective Customer Service, Stylish and Functional, Shark Tank Recognition

Copy Examples

• •Headline: Your Adventure, Uniquely Yours. Our bags? Born from billboards, ready for anything. Body: Each RAREFORM bag carries a piece of a past life, remade into a durable, one-of-a-kind companion for your next journey. Stand out, stay sustainable.
• •Headline: Don't Be a Blank Space. Body: Landfills are full of forgotten stories. We rescue billboard vinyl and give it a bold new chapter as your unique RAREFORM bag. Wear the difference.
• •Headline: Built Tough. Born Unique. Loved by You. Body: From highways to your hands, our upcycled billboard bags are crafted for durability and designed to be as individual as you are. Discover a RAREFORM original.
• •Headline: More Than a Bag. It's a Statement. Body: Choosing RAREFORM means choosing sustainable style. Every vibrant pattern, every sturdy stitch tells a story of materials given a second chance. What will yours say?
• •Headline: From Roadside to Ready-to-Roam. Body: We intercept billboards destined for the dump and transform their rugged, colorful vinyl into exceptionally unique and resilient gear for your everyday and everywhere. That's RAREFORM.