Brand Tone

Empowering & Confident, Inspirational & Bold, Trendy & Fashion-Conscious, Supportive & Inclusive, Relatable & Direct

Brand Values

• •Confidence & Empowerment
• •Uniqueness & Individuality
• •Quality & Comfort
• •Integrity & Passion
• •Style & Functionality

Best Practices

• •Speak Directly to Your Audience: Use "you" and "your" to create a personal connection. Address their aspirations (confidence, feeling good) and challenges (societal standards, finding good fits).
• •Embrace Empowering Language: Consistently use words and phrases that uplift, inspire, and build confidence. Words like "power," "unleash," "celebrate," "unique," "bold," and "shine" should be staples.
• •Highlight Both Style and Substance: While emphasizing the trendy designs and aesthetic appeal, always tie it back to the quality of the fabric, the comfort of the fit, and how these elements contribute to the wearer's confidence and performance.
• •Maintain an Authentic Voice: Whether it's a blog post or a social media caption, keep the tone relatable and genuine. Avoid overly corporate or generic language. The "DARETOBEYOU" ethos should extend to the brand's communication style – be a bit bold, be authentic.
• •Create a Tone & Voice Guide: Develop an internal document that outlines the brand's personality, key messaging pillars, approved vocabulary (and words to avoid), and examples of on-brand copy. This ensures consistency across all writers and platforms.

Social Perception

Positive for Product Quality, Fashion-Forward Activewear, Empowerment-Focused, Emerging Brand

Copy Examples

• •Headline: Dare To Be You. Your Workout. Your Rules. Body: Stop blending in. Our new SkyLoft Collection is designed to make you shine, with buttery-soft fabric that sculpts and supports, so you can own your unique energy. Feel the RARE FIT™ difference.
• •Headline: From Hot Girl Walks to HIIT: Confidence in Every Stitch. Body: Life’s too short for boring activewear. RARE FIT™ blends cutting-edge design with dream-like comfort, so you radiate confidence whether you’re crushing goals or just grabbing a smoothie. This isn’t just clothing; it’s your new power suit.
• •Headline: Unleash Your Main Character Energy. Body: Ready for your spotlight moment? Our latest drop features irresistible shades and designs that accentuate *you*. Because at RARE FIT™, we believe your uniqueness is your superpower.
• •Headline: Beyond a Brand: A Movement. Body: RARE FIT™ is about more than just activewear. It’s about challenging norms, celebrating individuality, and feeling incredible in your own skin. Join us. #DareToBeYou
• •Headline: Sculpted by Passion. Designed for You. Body: Experience the RARE FIT™ blend of integrity and innovation. Our unique non-size pieces and figure-flattering cuts are crafted to inspire, uplift, and move with you. Feel the freedom, embrace the fit.