Brand Tone

Authentic & Passionate, Knowledgeable & Trustworthy, Family-Oriented & Approachable, Quality-Focused

Brand Values

• •Quality: A commitment to providing high-quality, fresh-roasted coffee, using 100% Arabica beans and a specialized fluidized-bed roasting process.
• •Family & Tradition: Proudly highlighting their roots as a family business that started in the mid-90s, inspired by earlier family traditions.
• •Customer Satisfaction: Offering a range of products to suit different tastes, providing wholesale and private label options, and actively working to improve their online reach to better serve customers.
• •Community: Implied through their local presence in Warren, Ohio, fundraiser programs, and mentions in local community event contexts.
• •Growth & Adaptation: Investing in digital marketing to expand their reach and adapting to consumer demand with products like single-serve options.
• •Transparency (Emerging): Sharing details about the family and the roasting process; commitment to ethical and sustainable sourcing.

Best Practices

• •Emphasize Family & Heritage: Consistently weave in the 'family-owned,' 'since the 1980s/90s,' and the story of Ilias Raptis' inspiration. This builds authenticity and trust.
• •Highlight Freshness and Quality: Use terms like 'fresh roasted,' 'small batches,' '100% Arabica,' 'fluidized-bed roasting' to reinforce the commitment to quality. Be specific about what makes the coffee high-quality.
• •Maintain an Approachable, Passionate Voice: Write as if you're talking to a friend who loves coffee. Share your enthusiasm and knowledge without being overly technical or exclusive. Use warm, inviting language.
• •Show, Don't Just Tell: Instead of just saying 'we value community,' share stories or examples of community involvement, like the fundraiser program. For 'quality,' describe the roasting process or the care taken in sourcing beans.
• •Be Consistent Across All Platforms: Ensure that the tone used on the website aligns with social media posts, email communications, and even product descriptions on third-party seller sites. Develop a simple brand voice guide for anyone creating content.

Social Perception

Positive for Quality and Flavor (Generally), Family-Run Appeal, Trusted Roaster, Mixed on Strength/Flavor Intensity for Some Products, Growing Online Visibility

Copy Examples

• •Headline (Website/Social Media): From Our Family Roastery to Your Morning Cup: Taste the Tradition of Raptis Coffee. Body: For over 30 years, the Raptis family has been passionately roasting the finest 100% Arabica beans right here in Warren, Ohio. We believe in coffee that’s fresh, flavorful, and made with care. Discover your new favorite blend today.
• •Product Description (Flavored Coffee): Indulge in [Flavor Name] – A Raptis Roaster Creation. We start with our signature 100% Arabica beans, freshly roasted in small batches, then infuse them with [flavor description]. It’s the perfect balance of quality coffee and delightful flavor, crafted with the same passion that started in our family kitchen.
• •Social Media Post (Behind the Scenes): Ever wonder how we get that perfect Raptis Coffee roast? 🤔 It’s all about passion, precision, and our trusty fluidized-bed roaster! This special process ensures every bean is evenly roasted for maximum flavor. Quality you can taste in every sip! #RaptisCoffee #FamilyRoasters #FreshRoasted #CoffeeLove #BehindTheBeans
• •Email Marketing Subject: Wake Up to Freshness: Your Next Raptis Coffee Order Ships Free! Body Snippet: At Raptis Coffee, 'fresh' isn't just a word – it's our promise. As a family-owned roastery, we pour our hearts into every batch. Experience the difference family tradition and quality beans make. [Link to shop]
• •Wholesale/Private Label Outreach: Partner with Raptis Coffee: Decades of Roasting Expertise for Your Brand. Looking for exceptional coffee that reflects your commitment to quality? Raptis Coffee offers bespoke wholesale and private label solutions, backed by our family’s heritage of passion and precision in coffee roasting. Let's create something special together.