Brand Tone

Sophisticated & Elegant, Aspirational & Curated, Authoritative & Knowledgeable, Modern & Design-Forward, Customer-Centric (in intent)

Brand Values

• •Quality & Craftsmanship
• •Design Excellence & Innovation
• •Exclusivity & Distinction
• •Heritage & Longevity
• •Customer Experience & Service
• •Sustainability (emerging)

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the brand's long history (since 1946) and deep knowledge of modern design and quality craftsmanship. Use phrases like "decades of experience," "expertly curated," "masters of modern design."
• •Use Elevated and Evocative Language: Employ a sophisticated vocabulary that reflects luxury and design (e.g., "bespoke," "artisanal," "timeless," "sanctuary," "statement piece," "curated"). Avoid overly casual slang or colloquialisms.
• •Focus on Lifestyle and Transformation, Not Just Products: Speak to how the furniture enhances the customer's life, creates a specific ambiance, or helps them achieve their dream interior. Connect emotionally with aspirations for beauty, comfort, and sophistication.
• •Maintain Visual & Verbal Cohesion: Ensure that the high-quality, aspirational imagery used across platforms is matched by copy that reinforces the same sense of luxury, design integrity, and attention to detail.
• •Showcase Exclusivity and Quality: Regularly highlight the premium brands offered, the quality of materials, and the unique aspects of the designs or customization options available. This reinforces the value proposition and justifies the premium positioning.

Social Perception

High-End Retailer, Destination for Design, Established & Reputable, Variable Customer Service, Knowledgeable Staff

Copy Examples

• •Headline: Define Your Space. Discover Rapport. Body: For over 75 years, Rapport Furniture has curated Los Angeles' most exceptional collection of modern and contemporary designs. Transform your home into a statement of timeless elegance. Explore our showrooms today.
• •Social Media Post (with an image of a stunning living room): Crafted for living, designed for life. Experience the unparalleled comfort and iconic style of Natuzzi Italia, exclusively at Rapport. Let us help you create your sanctuary. #RapportFurniture #LuxuryLiving #ModernDesign #InteriorInspiration #Natuzzi
• •Product Description Snippet (for a high-end sofa): Immerse yourself in the art of European craftsmanship. The [Sofa Name] is more than seating; it's an heirloom, meticulously constructed from the finest materials for enduring beauty and comfort. Elevate your living experience.
• •Email Subject Line: Your Vision, Expertly Realized: Complimentary Design Consultation Email Body Snippet: Dreaming of a perfectly curated home? Our experienced interior designers at Rapport are here to guide you. Book a complimentary consultation and let's transform your space with distinctive, high-quality furnishings that reflect your unique style.
• •Website Banner Text: Legacy of Luxury. Future of Design. Since 1946. Rapport Furniture.