Brand Tone

Enthusiastic and Community-Focused. The tone is passionate, approachable, community-centric, playful, and fun, creating a welcoming and exciting hub for collectors.

Brand Values

• •Community
• •Passion for Collecting
• •Trust and Reliability
• •Accessibility and Fun
• •Discovery

Best Practices

• •Always Prioritize "We" and "You": Frame communication as a conversation between the brand and the customer. Use inclusive language like "we're all about," "join us," and "your passion" to reinforce the community value.
• •Use Enthusiastic and Positive Language: Incorporate words like "epic," "awesome," "thrill," "adventure," and "party." Use exclamation points genuinely to convey excitement, especially for new arrivals and live events.
• •Drive to Community Platforms: Every piece of copy is an opportunity to strengthen the community. Consistently include calls-to-action that invite users to join the Discord server or tune into the Twitch stream.
• •Keep it Playful and Relatable: Use informal, friendly language. Phrases like "TCG goodies," "prices that make you smile," and "don't tell your wallet" make the brand feel more like a friend than a corporation.
• •Focus on the "Why" Not Just the "What": Instead of just listing products, sell the experience. It's not just a trading card; it's the "thrill of the pull," the "joy of discovery," and the fun of sharing that moment with a community.

Social Perception

Rapp Collect is perceived as an engaged community hub for Japanese and Chinese TCG enthusiasts, a trustworthy source for niche products, and a service-oriented brand that prioritizes customer experience.

Copy Examples

• •Website Homepage Banner: Your Next Grail Is Waiting. Welcome to the club! We're a crew of TCG lovers on a mission to find the most epic cards from Japan and beyond. Join our live breaks, find your chase card, and let the adventure begin.
• •Instagram Post for a New Product: IT'S HERE! 🔥 The new [Product Name] set just landed at Rapp Collect and it’s pure fire. Who’s pulling a signed card with us on our Twitch live break tonight? Drop a comment with what you’re hunting for! #TCG #CardCollector #NewArrival #RappCollect
• •Email Subject Line for a Sale: Don’t Tell Your Wallet… Our Sale Is On! 😉 Body: Hey [Customer Name], we wanted to give you a heads-up! Our [Sale Name] event is now live with prices that will make you smile. Grab that box you've been eyeing before someone else does!
• •Facebook Ad Targeting TCG Fans: Find Your People. And Your Cards. Tired of searching for authentic Japanese TCGs? Your hunt is over. At Rapp Collect, we’re a community of collectors obsessed with the thrill of the pull. We offer fast global shipping and live breaks that feel like a party. Come hang out with us!
• •Twitch Live Stream Title: FRIDAY NIGHT PULLS! 🎉 Opening [Product Name] & Hunting for Bounties! | !shop !discord