Brand Tone

Promotional and Sales-Oriented, Enthusiastic and Energetic, Direct and Informative, Customer-Focused, Confident and Assertive

Brand Values

• •Value for Money/Affordability
• •Quality
• •Innovation
• •Customer Satisfaction & Trust
• •Accessibility
• •Transparency
• •Revitalization/Modernization

Best Practices

• •Stay Enthusiastic and Positive: Use vibrant language, emojis where appropriate (especially on social media), and a generally upbeat tone to convey excitement about products and offers.
• •Emphasize Value and Savings: Consistently highlight competitive pricing, "outlet" benefits, and special deals. Phrases like "best price," "unbeatable offer," "save big" should be common.
• •Be Direct and Clear: While enthusiastic, ensure the core message (product, offer, call to action) is easy to understand. Avoid overly complex jargon unless explaining specific product features to an informed audience (like in product descriptions).
• •Build Trust Through Assertiveness and Transparency: Confidently state the quality of products and security of transactions. Mention secure payment methods and tracking information where relevant, as seen in their FAQ.
• •Know Your Platform, Adapt Your Dialect: While the core tone remains, slightly adjust the dialect for each platform. For instance, TikTok and Instagram can be more informal and emoji-heavy, while website copy might be slightly more descriptive, and email marketing can create a sense of exclusivity.

Social Perception

Emerging E-commerce Player, Focused on Deals and Imported Goods, Generally Positive where directly reviewed, Some Customer Skepticism (addressed by the brand), Primary Audience: Likely younger, digitally savvy individuals interested in sports apparel (specifically soccer) and good deals on imported items

Copy Examples

• •🔥 JUST LANDED! 🔥 Unleash your inner champion with the NEW [Cleat Model Name]! 🚀 Engineered for explosive speed and razor-sharp control. Get yours at Raposa Outlet NOW and own the game! Link in bio for the best price in Brazil! #RaposaOutlet #Futebol #Chuteiras #NewArrival #BestPrice
• •🦊 Deals so good, they're almost unfair! 😉 Raposa Outlet brings you top international trends without breaking the bank. From the latest tech to must-have gear, discover quality and unbeatable prices. Shop now and get FREE shipping anywhere in Brazil! 👉 [Link to Website]
• •Raposa Outlet: Your Gateway to Global Products, Local Prices! 🎯 Quality You Trust, Prices You'll Love. Secure Shopping, Fast Delivery.
• •*(Video showing off stylish soccer cleats)* Stop scrolling! 🛑 Want these? 👇 Raposa Outlet = Style + Performance + Price that WINS! 🏆 Don't just play, DOMINATE. Shop link in bio! #RaposaOutlet #Chuteira #Gol #OutletDeals #FutebolTikTok
• •🤫 Your EXCLUSIVE First Look: Raposa Outlet's Hottest Deals This Week!