Brand Tone

Aspiring & Confident, Accessible & Convenient, Professional & Expert-Driven, Modern & Trendy, Caring

Brand Values

• •Accessibility
• •Expertise & Quality
• •Speed & Efficiency
• •Customer Focus
• •Innovation & Growth
• •Community & Inclusivity
• •Ethical Practices

Best Practices

• •Prioritize Clarity and Conciseness: Reflect the "Rapide" (quick, efficient) nature of the brand. Get straight to the benefit for the customer.
• •Highlight Expertise with Accessibility: Use confident language that showcases skill (e.g., "expertly crafted," "artist-developed") but avoid overly technical jargon to remain approachable and "for everyone."
• •Focus on Benefits and Transformation: Emphasize what the customer will gain – saved time, enhanced confidence, effortless beauty, a specific look (e.g., "fuller-looking brows," "dramatic bend" for lashes).
• •Incorporate Keywords Related to Speed and Specialization: Regularly use terms like "quick," "fast," "expert," "specialist," "brow bar," "lash bar" to reinforce brand positioning.
• •Maintain a Positive and Empowering Voice: The copy should make customers feel good about investing in themselves and choosing Rapide for their beauty needs. Showcase the positive impact of the treatments and products.

Social Perception

Rapide is generally seen as a go-to place for specialized brow and lash treatments due to their focused expertise and convenient service model. There are concerns regarding the consistency of customer service and staff professionalism across different locations or encounters.

Copy Examples

• •Headline: Your Best Brows & Lashes, Faster Than Your Lunch Break. Body: Life’s busy. Your beauty routine shouldn’t be. At Rapide, our expert artists deliver stunning brow and lash transformations with speed and precision. Book your quick fix today! #RapideBeauty #ExpertLashes #BrowGoals
• •Headline: Unlock Your Eyes’ Potential. Expertly Crafted. Body: From perfect threading to luscious lash lifts, Rapide is your dedicated specialist for all things brows and lashes. Our Rapide Academy-trained artists create looks as unique as you are. Discover the Rapide difference. #BrowExperts #LashLiftPros #RapideTransformations
• •Headline: Vegan. Cruelty-Free. Brow Artist Approved. Body: Get flawless brows and lashes at home with Rapide’s professional product line. Created by experts, loved by you. Shop our ethical beauty solutions now! #RapideProducts #VeganBeauty #CrueltyFreeCosmetics
• •Headline: The Secret to Effortless Beauty? It’s Rapide. Body: Wake up ready with beautifully shaped brows and perfectly defined lashes. Our specialized treatments are designed to simplify your routine and boost your confidence. Quick, easy, and always stunning. #EffortlessBeauty #RapideConfidence #QuickTreatments
• •Headline: Join the Rapide Movement: Accessible Expertise, Visible Results. Body: We believe gorgeous brows and lashes should be for everyone. Experience our signature treatments and see why Rapide is the Nordic leader in specialized beauty. Find your nearest Brow Bar! #AccessibleBeauty #RapideNordics #BeautyExperts