Brand Tone

Artistic & Passionate, Elegant & Sophisticated, Trustworthy & Appreciative, Exclusive & Unique

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Artistry
• •Customer Satisfaction
• •Beauty & Elegance

Best Practices

• •Showcase the craftsmanship by using vivid descriptions of the handcrafting process and the quality of materials (sterling silver, opals).
• •Emphasize the uniqueness and artistry of each piece, using adjectives that convey elegance and sophistication.
• •Incorporate customer testimonials and reviews to build trust and social proof.
• •Use inclusive and welcoming language that celebrates the beauty of the jewelry and the customer's individual style.
• •Maintain a consistent brand voice across all platforms, reinforcing the brand's values of artistry, quality, and customer satisfaction.

Social Perception

Highly Positive, Trusted Seller, Appreciation for Uniqueness

Copy Examples

• •Discover the allure of our handcrafted opal jewelry, where artistry meets elegance in every shimmering piece.
• •Each Raphaelos creation is a unique testament to the beauty of handcrafted design, made with passion and meticulous attention to detail.
• •Experience the luxury of owning a truly exclusive piece of jewelry, handcrafted with vibrant opals and sterling silver.
• •Thank you for choosing Raphaelos. We're honored to share our love of art and handcrafted jewelry with you.
• •Our 'Wedding Collection' offers timeless elegance for your special day, handcrafted with love and designed to be cherished forever.