Brand Tone

Aspirational, Confident, and Sophisticated.

Brand Values

• •Empowerment and Expression
• •Quality and Craftsmanship
• •Versatility
• •Innovative Design
• •Artistic Spirit

Best Practices

• •Lead with the 'Why,' Not Just the 'What': Always connect the product back to the brand's core values.
• •Use Evocative and Sensory Language: Enhance the luxury feel by describing the texture, fit, and feel with words like fluid drape, structured silhouette, buttery soft, architectural pleats, effortless, and sculptural.
• •Speak to the 'Raphaelle Woman': Write as if you are in conversation with the target customer—a confident, intelligent, multifaceted woman. Use an empowering and sophisticated tone that mirrors her own.
• •Reinforce the Versatility Mantra: Consistently weave the 'Walk, Play, Work, Party' concept into product descriptions, social media, and campaigns to highlight the functional value of the luxury garments.
• •Tell the Founder's Story: Leverage the founder's impressive background to build authority and trust, mentioning the blend of New York practicality, Milanese elegance, and Barcelona's experimental vibe.

Social Perception

A niche, emerging luxury brand, perceived as a source for high-quality, timeless investment pieces for a discerning, modern consumer who values design, material, and a strong point of view. Positioned among contemporary designer brands.

Copy Examples

• •The Uniform for a Life in Motion. From boardroom to gallery opening, our collection is designed to move with you. Walk, Play, Work, Party. Live.
• •More than a t-shirt, it’s a statement. Our signature Pleated T is meticulously tailored from a luxe, fluid fabric that drapes beautifully. The subtle pleating offers a touch of architectural detail, elevating a timeless essential into a piece of wearable art. The perfect foundation for any look, designed for every version of you.
• •Your story is written in the steps you take. Our Silk Skater Skirt, designed for movement and magnetism. Where will you wear it? #RaphaelleWoman #WalkPlayWorkParty
• •First Look: The Art of the Everyday | The Tailored Collection | Back in Limited Supply
• •Raphaelle Collection was founded on a simple, radical idea: that clothing should be an extension of your rich inner world. We challenge the norms of femininity by creating dynamic, witty, and energetic garments that reflect your magnetism. Led by a Parsons-trained designer, we blend global sophistication with innovative techniques to craft a new language of luxury—one that celebrates the Artist in you.