Brand Tone

Authentic & Passionate, Empowering & Feminine, Artisanal & Quality-Focused, Aspirational & Elegant, Community-Oriented

Brand Values

• •Creativity & Artistry
• •Quality & Craftsmanship
• •Sustainability
• •Empowerment
• •Authenticity & Honesty
• •Love for Barcelona

Best Practices

• •Embrace Storytelling: Share the inspiration behind designs, the craftsmanship involved, and the lifestyle the brand embodies. Connect emotionally with the audience.
• •Highlight Artisan Quality & Sustainability: Consistently mention the made-to-order nature, quality materials, and sustainable aspects of the brand. This reinforces core values.
• •Maintain an Authentic Voice: Whether it's Raphaella herself or brand communications, the tone should feel genuine, passionate, and transparent. Avoid overly corporate or impersonal language.
• •Focus on Empowerment and Femininity: Use language and imagery that makes the target audience feel confident, elegant, and celebrated.
• •Visual Consistency is Key: Ensure that all visual content (photography, videography, website design) aligns with the elegant, aspirational, yet authentic and artisanal feel of the brand. The aesthetic should reflect the quality and beauty of the garments.

Social Perception

Positive & Admired, High-Quality & Desirable, Authentic & Relatable (for an aspirational brand), Associated with Slow Fashion

Copy Examples

• •Instagram Post (Showcasing a new dress): Meet the Sofia. Each stitch, a whisper of Barcelona's charm; every drape, a celebration of you. Handcrafted with passion, designed to make you feel like the masterpiece you are. Discover the story behind the Sofia on our website. ✨ #RaphaellaSantana #MadeInBarcelona #SlowFashion #EmpoweredElegance
• •Product Description (Ophelia Dress): The Ophelia isn't just a dress; it's an experience. Feel the whisper-soft fabric, the effortless flow as you move. Designed in our Barcelona atelier, this made-to-order piece is a tribute to timeless femininity and the art of feeling truly beautiful. Yours to create unforgettable moments in. #RaphaellaSantanaDesigns #ArtisanFashion #DreamDress
• •TikTok Video Concept (Behind-the-scenes): Voiceover: From a sketch inspired by the Barcelona sunset to this... ✨ *shows a dress being meticulously sewn, then worn beautifully*. This is more than fabric and thread; it's passion, craftsmanship, and a little piece of my heart. Creating slow fashion, made for you. #FashionDesigner #Dressmaker #SlowFashionBrand #HandmadeWithLove #RaphaellaSantana
• •Website "About Us" Snippet: At RAPHAELLA SANTANA, we believe in clothing with purpose. Born from a love for Barcelona and a passion for empowering women, each piece is thoughtfully designed and consciously crafted in our atelier. We're more than a brand; we're a commitment to sustainable practices, timeless style, and the art of making you shine. #WearYourStory #SustainableLuxury
• •Email Newsletter Subject Line: An Ode to Barcelona: New Arrivals You’ll Adore 💌 Body Snippet: Inspired by the sun-drenched streets and artistic spirit of our beloved Barcelona, our latest collection is here. Each piece is a testament to slow, intentional craftsmanship, designed to empower and flow with you. Find a silhouette that speaks to your soul.