Brand Tone

Mindful, Intentional, Contemporary, Clean, Authentic, Expressive, Community-Oriented, Collaborative, Understatedly Cool, Street-Smart

Brand Values

• •Mindfulness
• •Authentic Expression
• •Community Connection
• •Quality & Design
• •Storytelling & Evolving

Best Practices

• •Embrace Mindfulness in Language: Use words that evoke presence, intention, and thoughtfulness (e.g., "curated," "intentional," "mindful," "embrace the present"). Avoid overly aggressive or loud sales language.
• •Focus on Authentic Storytelling: Share the "why" behind products and collaborations. Highlight the brand's journey, the founder's inspiration, and community connections to build genuine engagement.
• •Maintain a Clean & Considered Aesthetic in Text: Just like the visual design, keep copy relatively concise, clear, and well-structured. Avoid clutter. Let the quality of the message, like the quality of the product, speak for itself.
• •Highlight Community & Collaboration: Regularly feature and speak about local partnerships and the creative community around the brand. This reinforces the "connection" value.
• •Be Consistent Across Platforms: Ensure the tone used on Instagram aligns with the website copy, email newsletters, and any in-store communications. Create a simple brand voice guide if multiple people are writing copy.

Social Perception

High-Quality & Stylish, Community-Focused & Locally Rooted, Authentic & Founder-Driven, Emerging & Respected, Creative & Unique

Copy Examples

• •Instagram Post (New Hoodie Drop): Inhale intention, exhale style. Our new [Hoodie Name] Hoodie – crafted for comfort, designed for your moment. More than just fabric, it’s a feeling. Explore the collection. #RansomSupply #MindfulStyle #PresentMoment
• •Website Product Description (T-Shirt): The [T-Shirt Name] Tee: A canvas for your day. Cut from premium [Material] for a soft touch and lasting wear, its [Design Feature e.g., minimalist graphic, unique wash] speaks to quiet confidence. Designed in our Columbus studio to elevate your everyday. Wear it thoughtfully.
• •Email Newsletter (Announcing Collaboration): Subject: Connection in Design: Ransom Supply x [Collaborator Name]. We believe in the power of authentic connection. That’s why we’re thrilled to unveil our latest collaboration with [Collaborator Name], blending our vision of mindful style with their unique [Collaborator's Expertise]. Discover pieces born from shared stories and creative energy. Available now.
• •Instagram Story (Behind the Scenes at the Store): (Short video panning the store, focusing on textures and light). Text overlay: Your space to connect & create. 988 N High St. #RansomSupply #ColumbusOhio #ShortNorth
• •Brand Manifesto Snippet (for 'About Us' or a campaign): Ransom Supply is more than apparel. It's an invitation to live presently, express authentically, and connect deeply. Born from a need, grown with intention. We craft timeless pieces that reflect your journey. Find your calm, wear your story.