Brand Tone

Artisanal & Craft-Oriented, Authentic & Transparent, Heritage-Focused & Innovative, Passionate & Dedicated, Slightly Rustic & Unpretentious, Celebratory

Brand Values

• •Historicity, Craftsmanship, and Terroir
• •Sustainability & Stewardship
• •Quality & Authenticity
• •Uniqueness & Innovation
• •Meticulous Production
• •Celebration of Life

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Consistently use language that highlights the human element, traditional methods (like "alembic pot still," "cuts by taste and smell"), and small-batch nature of production. Avoid overly corporate or mass-produced terminology.
• •Highlight Organic and Terroir: Regularly mention the certified organic farm, estate-grown ingredients where applicable (like barley), and the connection to Oregon's Willamette Valley. This reinforces authenticity and the "farm-to-glass" narrative.
• •Weave in Heritage and Storytelling: Refer to the brand's history (founding in 1997), the revival of spirits like Old Tom Gin, and the meaning behind the name "Ransom." This adds depth and character.
• •Maintain a Confident but Unpretentious Voice: The tone should be knowledgeable and proud of the craft, but also grounded and approachable, reflecting the "hell, the internet barely works out here" ethos. Speak with passion, not arrogance.
• •Connect to the "Why" – Celebration and Fellowship: Remind the audience that the spirits are made to be enjoyed and to enhance social connection and the celebration of life, as stated in their values.

Social Perception

Respected Craft Distillery, High-Quality, Unique Products, Authentic and Principled, Knowledgeable and Passionate, Good Value for Craft, Associated with Oregon Terroir

Copy Examples

• •Ransom Spirits: Time-Honored Craft, Oregon Soul. Since 1997, we've done things the old way – by hand, with heart, on our certified organic farm. No robots, no shortcuts, just authentic spirits that tell the story of their roots. Taste the tradition.
• •From Our Fields to Your Glass. The Ransom Way. We believe great spirits start with respect for the land. That's why we grow our own organic barley and select the finest local botanicals. It’s more than distilling; it’s a commitment to historicity, craftsmanship, and the unique terroir of Oregon.
• •Reviving History, One Small Batch at a Time. Like our famed Old Tom Gin – the first revival in the US – every bottle of Ransom is a nod to heritage, crafted with meticulous, hands-on care. We’re not just making spirits; we’re resurrecting timeless quality.
• •The Spirit of Celebration. Bottled. We craft our spirits for moments that matter – shared with good company, good food, and lively conversation. Raise a glass of Ransom and celebrate life, authentically.
• •Uncompromising Quality. Unmistakably Ransom. Our direct-fired French alembic pot still doesn't run on algorithms. We make our cuts by taste and smell, ensuring every drop captures the true essence of our carefully chosen ingredients. It’s the Ransom way: meticulous, authentic, and always unique.