Brand Tone

Performance-Driven, Innovative, Premium & Technical, Community-Focused & Inclusive, Passionate & Inspirational, Authentic & Responsible

Brand Values

• •Performance
• •Innovation
• •Quality & Durability
• •Community
• •Made in Europe/France (Ethical Production & Reduced Impact)
• •Passion for Sport
• •Design

Best Practices

• •Develop a "Voice and Tone" Guide: Clearly document Ranna's specific vocabulary (e.g., "performance," "innovation," "community," "excel"), an approved list of technical terms (like Pacegrip™), and phrases to use or avoid. Ensure it reflects the core values.
• •Athlete-Centric Storytelling: Share testimonials and stories from both professional ambassadors and everyday athletes. Focus on their challenges, how Ranna supports them, and their achievements. This reinforces authenticity and community.
• •Highlight "Made in Europe/France" with Pride: Consistently, but naturally, weave in the European/French manufacturing aspect, linking it to quality, innovation, and responsible production rather than just a label.
• •Educate on the Technology: Clearly explain the benefits of innovations like Pacegrip™ in simple, benefit-driven language. Use visuals (diagrams, close-ups) to show how the technology works to enhance performance and comfort.
• •Maintain a Balance of Professionalism and Passion: While the product is technical and high-end, the communication should still convey the genuine passion for sport that the brand was founded on. Avoid overly casual slang but don't be afraid to show enthusiasm and inspiration.

Social Perception

High-Quality & Effective, Innovative in its Niche, Trusted by Professionals, Premium Priced but Justified, Authentically French/European, Community Builder

Copy Examples

• •RANNA R-EVOLUTION 3.0: Unleash Peak Performance. European engineered grip, unparalleled comfort. Feel the difference.
• •More than just a sock, it's a statement. Join the #RannaSportClub and connect with athletes who push their limits. Share your journey, inspire others. #RannaCommunity #MadeForYourPlayground
• •Crafted in France, driven by innovation. Our R-ONE Grip socks aren't just about superior hold; they're about a commitment to quality, sustainable practices, and the relentless pursuit of your best.
• •Stop slipping, start excelling. RANNA performance socks: Lock in your feet, unlock your power. Experience game-changing stability.
• •What's your biggest athletic goal this season? 👇 Tell us below! We're here to help you achieve it with gear designed for champions. #RannaSport #AthleteInspired