Brand Tone

Traditional, Trustworthy, Elegant, with a hint of Modern Appeal

Brand Values

• •Trust and Purity
• •Tradition and Legacy
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Innovation
• •Integrity and Honesty
• •Community and Social Responsibility

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the brand's long history and commitment to purity and authenticity in your messaging.
• •Highlight Quality and Craftsmanship: Use descriptive language that evokes the intricate work and high standards of the jewellery.
• •Balance Tradition with Modernity: While honoring the legacy, showcase innovation and contemporary designs to appeal to a broader audience, including younger demographics.
• •Maintain a Professional and Respectful Voice: Reflect the in-store experience of courteous and knowledgeable staff in all communications.
• •Focus on the Customer's Emotional Connection: Frame jewellery not just as a product, but as a part of life's celebrations, memories, and personal expression.

Social Perception

Well-Established and Reputable, Known for Variety and Design, Good Customer Service, Associated with Celebrations and Milestones, Evolving with the Times, Addressing Occasional Concerns

Copy Examples

• •Generations of Trust, Crafted in Gold. Discover timeless elegance that tells your story. Ranka Jewellers – A legacy of purity since 1879.
• •Where Tradition Sparkles with Modern Brilliance. Explore exquisite designs, from classic heirlooms to contemporary statements. Find your signature piece at Ranka Jewellers.
• •Celebrate Life's Precious Moments with Ranka. Uncompromising quality and craftsmanship, dedicated to making your milestones unforgettable. Experience the Ranka promise.
• •More Than Jewellery, It's a Cherished Legacy. For over 140 years, Ranka Jewellers has been Pune's trusted name for authentic gold, diamond, and silver creations. Invest in forever.
• •Elegance Redefined, For Today's Woman. Discover our latest collections where heritage artistry meets modern design. Shine with confidence. Shine with Ranka.