Brand Tone

Artisanal, Refined, Passionate, Sophisticated yet welcoming

Brand Values

• •Artisanal Quality
• •Creativity and Innovation
• •Customer Satisfaction
• •Tradition and Heritage
• •Accessibility and Inclusivity

Best Practices

• •Lead with "Artisanal" and "Handmade": Always emphasize the craftsmanship behind the products. Use words like "artisanal," "handmade," "crafted," "savoir-faire," and "traditional methods" to reinforce the core brand value.
• •Focus on Ingredient Purity: Consistently mention the quality of the ingredients—"real fruit," "no artificial flavors," "house-made pastes." This builds trust and justifies the premium positioning.
• •Use Evocative and Sensory Language: Describe the taste, texture, and aroma of the products. Use words like "decadent," "velvety," "authentic," "rich," and "refreshing" to make the copy more appealing and indulgent.
• •Communicate Passion and Tradition: Frame the business as a labor of love. Share the story of its origins, the inspiration from Italy, and the dedication to quality to create an emotional connection with the audience.
• •Maintain a Refined and Welcoming Tone: The language should be elegant and sophisticated but also warm and inviting. Avoid overly casual slang to maintain the premium feel, but ensure the tone is friendly enough to make everyone feel welcome in the "salon."

Social Perception

A premium, reliable, and beloved local institution, recognized as an expert in high-quality artisanal gourmet desserts, offering value for money and widely recommended by clientele.

Copy Examples

• •The true color of pistachio. We craft our own nut pastes, slowly roasting them to unlock an authentic flavor that needs no artificial help. This is passion you can taste. This is Ranieri. #ArtisanalIceCream #SeraingGourmet #RealIngredients
• •Celebrate the season with a masterpiece. Our handmade ice cream cakes are crafted with passion, from the fresh fruit sorbet to the last decadent detail. Make your summer moments unforgettable. Order yours today. #RanieriGlace #SummerDesserts #HandmadeInBelgium
• •More than a dessert, it's a tradition of excellence. Since 2010, we've dedicated ourselves to the art of flavor, using authentic methods and the purest ingredients. Discover the Ranieri difference. #ArtisanalPassion #GourmetExperience
• •Les Salons Ranieri | Artisanal Ice Cream & Macarons - Taste the difference of true craftsmanship. Real fruit, no artificial flavors. Visit our tea-room in Seraing for an unforgettable gourmet moment. #LocalArtisan #BestIceCream
• •Escape into a moment of pure calm. Our 'Sérénité des Jardins' is a hand-blended infusion of delicate blossoms and soothing herbs, crafted with the same passion we pour into all our creations. Let every sip transport you. #RanieriTeaTime #ArtisanalTea #MomentDeCalme