Brand Tone

Elegant, Accessible, and Direct

Brand Values

• •Quality Craftsmanship
• •Customer Centricity
• •Tradition Meets Modernity
• •Value for Money
• •Authenticity

Best Practices

• •Lead with Elegance: Always use graceful and sophisticated language when describing the products. Words like "exquisite," "luxurious," "timeless," and "crafted" reinforce the brand's commitment to quality and style.
• •Be Direct and Clear in the Call-to-Action: Whether on the website or social media, make the next step for the customer obvious. Use clear phrases like "Shop Now," "Tap to Order," "WhatsApp us for details." This respects the customer's time and makes the sales process efficient.
• •Highlight Customer-Centric Policies: Regularly mention value propositions like "Free Delivery," "7-Day Returns," and direct contact information in your posts and on your website. This builds trust and reinforces the brand's accessibility and focus on customer satisfaction.
• •Embrace the Heritage: Use the names of traditional fabrics and collections (Dhanak, Khaddar, Qalamqar) proudly in your copy. This connects with the audience's cultural identity and highlights the authenticity of the products.
• •Maintain a Consistent Visual Language: Ensure that all product photography and videography reflect the "Elegant & Accessible" tone. This means well-lit, professional images that showcase the product's details beautifully, while still feeling warm and inviting rather than cold and distant.

Social Perception

Rang Pasand is perceived as a fashionable, trendy, and reliable source for quality Pakistani traditional wear, offering good value and generally seen as trustworthy, backed by the credibility of GullJee.

Copy Examples

• •Drape yourself in the luxury you deserve. Our new Velvet Winter Collection is here, weaving timeless elegance with intricate embroidery. Feel the softness, see the craftsmanship. Tap to explore the collection and enjoy free delivery on all orders. #RangPasand #VelvetDreams #WinterVelvet
• •This festive season, stand out with grace. The Rang Pasand Dhanak collection features vibrant digital prints and exquisite embroidery on pure, breathable fabric. Perfect for family gatherings and celebrations. Shop now and get the perfect blend of tradition and trend, delivered to your doorstep. #FestiveWear #DhanakCollection #PakistaniFashion
• •Elegance is now on sale. Get up to 50% off on our bestselling Khaddar and Lawn collections. Don’t miss the chance to own a masterpiece of design and comfort. Limited time only. Your new favorite outfit is just a click away.
• •It's all in the details. ✨ Our latest creation features handcrafted embroidery that tells a story of heritage and style. Ready to wear, ready to wow. DM for price or visit our website. #EmbroideryArt #ReadyToWear #PakistaniSuits
• •Hello, lovely! ✨ Great news! Our much-awaited 'Qalamqar' inspired embroidered suits are back in stock. Pure Dhanak fabric with stunning organza dupattas. Order yours before they're gone again! Reply here to order or call us at +92 321 767 0036. Enjoy free delivery!