Brand Tone

direct, transactional, and regulatory

Brand Values

• •Compliance/Legality
• •Business-to-Business Focus
• •Efficiency/Process-Oriented
• •Directness

Best Practices

• •Be Clear and Concise: Avoid jargon or overly casual language. Get straight to the point, especially regarding terms, conditions, and requirements.
• •Emphasize "Business-to-Business": Consistently use language that addresses other businesses (e.g., "for your retail needs," "stock your store," "licensed businesses").
• •Highlight Compliance: When relevant (especially for regulated products), clearly state legal requirements and the company's adherence to them. This builds trust and sets expectations.
• •Focus on Process and Terms: Since the brand is very direct about how it operates (delivery rules, sales final), ensure this is reflected in communications where appropriate.
• •Maintain Professionalism: While direct, the tone should remain professional and avoid being overly abrupt or unhelpful. The aim is efficient transactions with qualified business customers.

Social Perception

perceived as a supplier for other businesses rather than a consumer-facing brand

Copy Examples

• •Headline: Streamline Your Inventory: Quality Wholesale Goods for Your Business. Body: Ranger Wholesale offers a wide selection of products by the case. Account and valid permits required.
• •Headline: Tobacco Products – Bulk Orders for Licensed Retailers. Body: We supply a variety of tobacco products. Must be 21+ to purchase and possess valid permits. See our terms for details.
• •Headline: DFW Delivery & Cash and Carry Warehouse. Body: Conveniently located in Arlington, TX. Order 24hrs in advance for delivery or visit our warehouse 9 am-5 pm, Mon-Sat. Business customers only.
• •Headline: Important: Account & Purchase Requirements. Body: Ranger Wholesale sells exclusively to businesses. Ensure you have your Tax ID and relevant permits ready to open an account. All sales final.
• •Headline: Your B2B Source for Bulk Merchandise. Body: Stock your shelves with Ranger Wholesale. We sell by the box, carton, or case. Contact us to set up your business account today.