Tono de Marca

aspirational, conscious, and authentic, blending luxury sophistication with earthiness and transparency. Intentional and narrative-driven, focusing on storytelling and emotional/ethical value. Grounded and educational, explaining complex concepts. Approachable yet exclusive, appealing to style-conscious and value-driven consumers.

Valores de Marca

• •Sustainability and Regeneration
• •Radical Transparency
• •Ethical Production and Stewardship
• •Craftsmanship and Timeless Design
• •Purposeful Storytelling

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core mission, focusing on regeneration, transparency, or ethical stewardship rather than just features.
• •Use an Educated and Passionate Tone: Write as an educator and advocate, using clear, confident language to explain concepts and infusing copy with the founder's passion.
• •Emphasize "Investment" and "Heirloom" over "Purchase": Position products as long-term investments using words like "heirloom," "legacy," "timeless," and "built to last" to convey enduring value.
• •Weave in Sensory and Emotional Language: Describe the luxury appeal through sensory details like "supple" leather and emotional feelings of carrying something "gorgeous" and "sophisticated."
• •Maintain Radical Transparency in All Communications: Be open about the entire process, from ranch partnerships to artisan craftsmanship, building trust and engaging customers as "co-conspirators."

Percepción Social

Perceived as a pioneering and authentic leader in the sustainable luxury space, successfully merging luxury aesthetics with a powerful, transparent mission. Valued for its high-quality, durable products and innovative, mission-driven approach. Customers align with its ethos, supporting a company with tangible environmental and ethical benefits. The founder is seen as a credible and passionate visionary.

Ejemplos de Copy

• •More than a bag. It's a piece of a healthier planet. Each Saddle Bag is crafted from leather sourced from American ranches that are actively regenerating their land. Carry a story of stewardship, quality, and timeless design. #RangeRevolution #RegenerativeFashion #HeirloomQuality
• •Wear the Change. Discover luxury leather goods born from regenerative American ranching. Each piece carries a story of land, life, and timeless craftsmanship.
• •This Isn't Just Leather. It's a Revolution. Open to discover the story behind your new heirloom piece.
• •Effortless by design, consequential by nature. The Dumpling Bag is handcrafted from supple, vegetable-tanned leather with a traceable journey back to the American grasslands it helps restore. Its relaxed silhouette holds all your essentials, while its story holds a vision for a better future in fashion. This is functional art, made to be loved for a lifetime.
• •Tired of disposable fashion? Invest in forever. Range Revolution is creating more than just luxury bags; we're building a new future for fashion. Our leather is 100% traceable to regenerative US ranches, transforming a potential waste product into an heirloom piece you'll carry for decades. Shop the collection and become part of the regeneration. Shop Now