Brand Tone

Knowledgeable & Authoritative, Traditional & Authentic, Helpful & Community-Oriented, Passionate, Down-to-Earth & Approachable

Brand Values

• •Expertise & Knowledge Sharing
• •Heritage & Tradition
• •Quality
• •Customer Service
• •Community & Local Focus
• •Conservation

Best Practices

• •Emphasize Heritage and Experience: Consistently weave in the shop's long history and the decades of collective fishing experience of the staff. Use phrases that evoke tradition and deep-rooted knowledge.
• •Speak with Local Authority: Use specific Rangeley-area fishing terms, refer to local landmarks, and discuss local hatches and conditions confidently. This reinforces expertise and connection to the region.
• •Maintain a Helpful, Guiding Voice: Whether writing about gear or services, adopt a tone that aims to assist and educate the angler, regardless of their skill level. Avoid overly technical jargon without explanation.
• •Showcase Passion for Fly Fishing: Let genuine enthusiasm for the sport and the Rangeley environment shine through. Use vivid, evocative language when describing the fishing experience.
• •Prioritize Authenticity over Trends: While staying current with quality gear, the language should remain grounded and true to the shop's traditional roots. Avoid overly salesy or gimmicky language, focusing instead on quality, knowledge, and the genuine fishing experience.

Social Perception

A Respected Local Institution, Authentic and Trustworthy, The Go-To Place for Fly Fishers, Traditional and Perhaps a Bit Old-Fashioned, Helpful and Passionate about Fishing

Copy Examples

• •Headline: Rangeley's Roots, Your Best Cast. Body: For over 75 years, we've been more than a shop; we're the heart of Rangeley fly fishing. Gear up with generations of local knowledge and flies tied with purpose. Visit Rangeley Region Sports Shop – where tradition meets today's bite.
• •Headline: The River Knows. We Know the River. Body: Don't just fish Rangeley, understand it. Our expert guides and locally perfected fly patterns are your connection to these storied waters. Stop in for authentic advice and the gear that truly works here.
• •Headline: Beyond the Hatch: Flies Tied with Local Soul. Body: You won't find mass-produced flies on our shelves. At Rangeley Region Sports Shop, every fly is tied in-house or by trusted local artisans, designed for Rangeley waters. Feel the difference local passion makes.
• •Headline: Your Rangeley Adventure Starts Here. Since 1945. Body: From your first cast to landing a trophy brookie, Rangeley Region Sports Shop has equipped anglers with quality gear and unmatched local insight for decades. Let our heritage guide your next fishing story.
• •Headline: More Than Gear. It's a Rangeley Tradition. Body: Step into a piece of Maine's fly fishing history. We offer the best names in fly fishing, expert guiding, and a passion for the sport that's as deep as our local waters. Join the Rangeley fishing family.