Brand Tone

Practical, Reliable, Helpful, Traditional, Informative

Brand Values

• •Quality
• •Customer Satisfaction
• •Practicality & Functionality
• •Reliability & Durability
• •Heritage & Experience
• •Value Creation
• •Integrity
• •Drive
• •Excellence
• •Accountability

Best Practices

• •Prioritize Practical Benefits: Always highlight how the product solves a problem or makes a kitchen task easier for the customer. Use action-oriented language that speaks to utility.
• •Emphasize Quality and Reliability: Consistently use terms like "OEM quality," "durable," "long-lasting," and "trusted" where appropriate, reinforcing the brand's core strength, especially for its flagship products.
• •Maintain a Helpful and Approachable Voice: Write as if you're offering friendly advice or a helping hand. Use clear, straightforward language, avoiding overly technical jargon unless explaining a specific benefit.
• •Incorporate "Customer Care" Messaging: Subtly weave in the "Taking Care of The Customer" ethos, whether through assuring product performance, ease of use, or responsive support.
• •Be Consistent Across All Channels: Ensure the same practical, reliable, and helpful tone is used on the website, social media, product packaging, and customer service interactions to build a cohesive brand identity.

Social Perception

Customers perceive RangeKleen as a provider of good quality, reliable kitchen essentials. They are seen as a go-to brand for making stoves look new and function well, offering good value and helpful kitchen maintenance products.

Copy Examples

• •Restore your range to its former glory. Our OEM quality drip pans fit perfectly, catch every spill, and make your stove look and cook like new. Quality made in the USA for a cleaner, more efficient kitchen.
• •Bake with confidence. RangeKleen's CeramaBake bakeware offers even heating and an easy-release surface, making your baking creations (and cleanup!) a breeze. Spend more time enjoying, less time scrubbing.
• •Tackle tough kitchen messes with ease. RangeKleen cleaning solutions are powerfully formulated to cut through grease and grime, leaving your surfaces sparkling. Your trusted partner for a cleaner kitchen.
• •Create calm in your kitchen. From pot racks that save space to clever storage solutions, RangeKleen helps you organize your essentials, so everything is right where you need it. The heart of your home, tidied.
• •For over 50 years, RangeKleen has been dedicated to quality and practicality in the heart of your home. From essential range accessories to innovative cookware and cleaning solutions, we’re here to make your kitchen life easier and more enjoyable. Trust RangeKleen – we really care.