Brand Tone

Elegant, Sophisticated, Empowering, Celebratory, Passionate, Storytelling-focused, Culturally Rooted yet Modern, Approachable, and Caring.

Brand Values

• •Authenticity & Heritage: Focus on "artisanal heritage" and traditional craftsmanship like "chikankari" and "schiffli."
• •Quality & Craftsmanship: Repeated emphasis on "exquisite craftsmanship," "fine workmanship," and "high-quality fabrics."
• •Customer Empowerment & Confidence: A core message is to make women feel confident and celebrate their individuality.
• •Comfort & Wearability: Offering "comfortable, ready to dress dresses" for "everyday wear" alongside festive collections.
• •Individuality & Personal Expression: Believing outfits should display "individual taste" and tell a personal story.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., elegant, empowering, passionate), including preferred vocabulary, sentence structure, and a "do's and don'ts" list for writers.
• •Emphasize Storytelling: Consistently weave the narrative of heritage, craftsmanship, and empowering women into product descriptions, social media captions, and email marketing.
• •Use Evocative and Sensory Language: Employ words that appeal to the senses and highlight the beauty, texture, and artistry of the garments (e.g., "vivid colors," "vibrant thread," "exquisite embroideries," "luxurious touch").
• •Maintain Cultural Authenticity Respectfully: While celebrating Pakistani and Indian heritage, ensure the language is inclusive and respectful, accurately representing the cultural significance of the designs.
• •Consistency Across All Channels: Ensure the defined brand tone is applied uniformly across the website, social media posts, email newsletters, ad campaigns, and any customer service interactions to build a cohesive brand identity.

Social Perception

The intended perception is of a high-quality, authentic provider of Pakistani and Indian women's fashion that is both beautiful and empowering. They aim to be seen as a brand that understands and caters specifically to the preferences and needs of women seeking such attire, particularly those of Pakistani heritage.

Copy Examples

• •Headline: Drape Yourself in Confidence. Discover Rangeen. Body: More than just fabric, each Rangeen creation is a whisper of heritage, a shout of style. Crafted for the woman who tells her own story, stitch by stitch. Explore our new collection.
• •Headline: Your Story, Woven in Color. Body: At Rangeen, we believe your attire is a canvas. Our latest embroidered collection brings timeless Pakistani craftsmanship to your modern wardrobe. Embrace the art of you.
• •Headline: The Essence of Elegance. The Comfort of Home. Body: Experience the luxurious touch of Rangeen’s ready-to-wear. Designed to celebrate your unique beauty with every thread, offering effortless sophistication for every day and every cherished occasion.
• •Headline: Step into Your Radiance. Body: Rangeen is more than a clothing store; it’s a celebration of you. Our meticulously tailored pieces blend artisanal tradition with contemporary flair, empowering you to shine. Find your perfect ensemble today.
• •Headline: Beyond Trends, Beyond Compare. This is Rangeen. Body: Indulge in the rich textures and vibrant hues of authentic Pakistani design. Our collections are a love letter to enduring style and the confident woman who wears it. Shop the latest arrivals.