Brand Tone

Professional and quality-focused (corporate/website), engaging, inspiring, and friendly (social media), with descriptive language to evoke taste and experience.

Brand Values

• •Authenticity
• •Quality
• •Family and Community
• •Customer Satisfaction
• •Bridging Cultures

Best Practices

• •Maintain a Unified Voice: While the tone may adapt slightly for different platforms, the core identity of being professional, quality-focused, and passionate about authentic Asian food should remain consistent.
• •Focus on "Bridging Cultures": Use this tagline as a guiding principle in your storytelling. Share the origins of your products, the cultural significance of certain dishes, and how they can be enjoyed by a diverse Canadian audience.
• •Engage with Your Community: Actively respond to comments and reviews, both positive and negative. This shows that you are listening to your customers and value their feedback, reinforcing your commitment to customer satisfaction.
• •Showcase Quality and Authenticity: Use high-quality visuals and descriptive language that highlights the premium ingredients and traditional flavors of your products. This will reinforce your core values and justify your market position.
• •Be an Educational Resource: Continue to provide recipes and cooking tips. This not only adds value for your customers but also positions you as an authority on Asian cuisine, building trust and loyalty.

Social Perception

Largely product-specific, with consumers more familiar with sub-brands than the parent company. Perceived as a reliable importer of various Asian food products, though brand loyalty may vary by individual product experience.

Copy Examples

• •Your busy weeknight just got a delicious upgrade! Our Ho-Ya Pad Thai brings the authentic taste of Thailand to your table in minutes. Rich, savory, and with that perfect noodle chew, it's the ultimate comfort food. What will you add to yours? #HoYaFoods #PadThai #EasyMeals #RanFoods
• •From our family to yours. At Ran Foods, we believe that food is meant to be shared. That's why we're passionate about bringing you high-quality, authentic Asian flavors that make mealtime special. Discover our story and our products at ranfoods.com. #RanFoods #FamilyOwned #AsianCuisine #BridgingCultures
• •Partner with Ran Foods and bring the authentic taste of Asia to your customers. As a family-operated importer of quality Asian foods, we are dedicated to providing unique products and reliable service to retailers and wholesalers across Canada. Inquire today to learn more about our offerings.
• •Be the first to taste our newest discovery! We've traveled across Asia to bring you our new Kibon Konjac Jelly. A delightfully chewy and flavorful snack that's perfect for any time of day. Explore the taste of innovation. #Kibon #KonjacJelly #NewProduct #RanFoods
• •Life is a blend of flavors. At Ran Foods, we're here to help you discover them. From savory noodles to zesty sauces, we're bridging cultures, one delicious meal at a time. Ran Foods. Authentic Asian flavors for your home.