Brand Tone

Feminine, Fun, Approachable, Friendly, Confident, Empowering, Modern, Trend-Conscious, Sincere, and Responsible

Brand Values

• •Female Empowerment & Inclusivity
• •Quality & Timeless Design
• •Sustainability & Responsibility
• •Community
• •Versatility
• •Authenticity

Best Practices

• •Embrace 'Her' Voice: Write as if you're talking to a friend – warm, encouraging, and understanding. Use inclusive language that resonates with women of all ages and sizes.
• •Highlight the 'Feel Good' Factor: Focus on how the clothes make the wearer *feel* (confident, beautiful, comfortable, empowered) not just how they look.
• •Weave in Values Naturally: Subtly mention sustainability, quality, and the 'by women, for women' ethos without being preachy. For example, 'Lovingly made with sustainable viscose' or 'Designed by our all-female team to fit you perfectly.'
• •Encourage Engagement & Community: Use questions, calls to action for sharing (#roandzowomen), and language that fosters a sense of belonging.
• •Stay Positive & Uplifting: Ensure all copy, even for sales or problem-solving, maintains an optimistic and supportive tone, reinforcing the brand's aim to make women feel their best.

Social Perception

Positive: Customers generally perceive Ro & Zo as a brand offering high-quality, stylish, and flattering clothing. Trustworthy: Their good customer service and transparency about sustainability contribute to a positive reputation. Relevant: Seen as a brand that understands modern women's needs for versatile and fashionable pieces. Aspirational yet Accessible: Offers a premium feel and contemporary style while being available through popular retailers.

Copy Examples

• •Feel beautifully you. Our latest collection is here to make you shine, with timeless pieces designed to flatter every figure and inspire confidence from the inside out. #roandzowomen
• •From desk to dinner, effortlessly. Discover versatile styles that work as hard as you do, crafted with love and sustainable fabrics. Because looking good and feeling good should go hand-in-hand.
• •Hello gorgeous! Ready to turn heads? Our new arrivals are packed with mood-boosting prints and feel-good fits. Find your new favourite and let your style do the talking.
• •Real style for real women. We believe fashion should be fun, flattering, and make you feel like the best version of yourself. Join our community and share how you wear your Ro & Zo! #roandzowomen
• •Consciously crafted, confidently worn. We're on a journey to make fashion more responsible, one beautiful, sustainable piece at a time. Look good, feel good, do good.