Brand Tone

artistic, expressive, and sophisticated

Brand Values

• •Appreciation for Art
• •Self-Expression
• •Quality
• •Accessibility

Best Practices

• •Lead with the Art: Always frame the product as a piece of art first and a phone case second. Use phrases like "your personal gallery," "curated designs," and "wearable art."
• •Tell the Story: For each classic art case, include a short, interesting fact or a brief story about the artist or the painting. This elevates the product beyond a simple image and adds value.
• •Use Evocative, Sensory Language: Employ descriptive words that appeal to a sense of style and sophistication. Words like "vibrant," "elegant," "timeless," "bold," and "expressive" will reinforce the brand tone.
• •Emphasize Both Style and Substance: While the artistic angle is the primary hook, copy must also clearly communicate the practical benefits (e.g., "durable protection," "slim profile," "scratch-resistant finish") to build trust and overcome quality concerns.
• •Maintain a Consistent Voice Across All Channels: Once social media is established, the artistic and sophisticated tone from the website must carry over. The voice should be that of a passionate art curator, not a generic electronics seller.

Social Perception

Skepticism and Distrust, coupled with low visibility and a perception of being a low-quality dropshipping operation.

Copy Examples

• •Your phone is your daily canvas. Dress it in a masterpiece. The 'Starry Night' case protects your tech while showcasing your taste. Tap to carry a little art with you.
• •Don't just protect your phone. Adorn it. Discover collections from Monet, Van Gogh, and Hokusai, and turn your device into a statement piece.
• •Art shouldn't be confined to a gallery. With our Floral & Patterns collection, your phone can blossom with unique designs. Find the one that expresses you.
• •More than a case, it's a conversation starter. This durable, slim-profile case features [Artist's Name]'s iconic [Artwork Name], offering robust protection without sacrificing style. Precision cutouts ensure full access to all ports and buttons.
• •We believe art is for everyone, every day. That's why we created Ranyyland—to put art from around the world directly into your pocket. It's self-expression, protected.