Brand Tone

friendly, whimsical, enthusiastic, and personal

Brand Values

• •Creativity and Self-Expression
• •Community Engagement
• •Quality and Customer Service
• •Inspiration and Positivity
• •Support for Causes
• •Authenticity and Transparency

Best Practices

• •Stay Authentic: Let Emlynn's genuine personality and passion for her art shine through in all communications. The current personal and relatable approach is a core strength.
• •Embrace the Whimsy and Fun: Continue using playful language, emojis, and a touch of humor that aligns with the brand's artistic style. Don't be afraid to be a little silly or "weird."
• •Foster Community Interaction: Actively solicit opinions, run polls, host Q&As, and respond to comments and messages in a friendly and engaging manner. This reinforces the personal connection.
• •Show, Don't Just Tell, Your Values: Instead of just stating values like "creativity" or "positivity," demonstrate them through behind-the-scenes content, sharing artistic processes, and highlighting how the products bring joy to customers.
• •Maintain Visual Consistency with Tone: Ensure that the visuals (product photography, social media graphics, website design) reflect the same whimsical, colorful, and friendly tone as the written copy. The current art style is already a strong foundation for this.

Social Perception

The brand is perceived as being run by a talented and engaging artist who cares about her community. Customers frequently praise the unique and cute designs, product quality (especially stickers, pins, and hoodies), fast shipping, and the inclusion of freebies with orders. Many express a strong connection with the artist and her art style, finding it relatable and joyful.

Copy Examples

• •Unleash your inner sparkle! ✨ Our NEW collection of whimsical stickers just dropped, perfect for plastering on your laptop, water bottle, or anywhere you need a pop of joy. Get yours and let your true colors shine! #ExpressYourself #MilkyTomatoMagic
• •Feeling a bit clowny today? 🤡 Embrace it! Our 'Certified Clown' enamel pins are back in stock. Pin 'em proud and spread some smiles (or delightful chaos!). Limited stock – snag yours before they vanish! #Clowncore #UniquePins #BeWhoYouAre
• •From my sketchbook to your hands! 💖 So excited to share the journey of these new ghostie keychains – each one is packed with love and a little bit of spooky fun. Which one is your favorite? Let me know below! 👇 #ArtistJourney #CuteAndSpooky #MilkyTomato
• •Your support means the WORLD! 🌟 Every order comes with a little extra surprise because you guys are the BEST. Thank you for being part of the Milky Tomato family and helping this dreamy little shop grow! 🥰 #SmallBizLove #CommunityLove #GratefulArtist
• •Spill the tea (or milk! 🥛)! What new characters or themes do YOU want to see in the shop? I’m all ears and ready to create some magic together! Drop your brilliant ideas in the comments! #CreativeCollaboration #FanArtFuel #YourIdeasMatter