Brand Tone

Community-Focused, Inspiring, and Informative

Brand Values

• •Passion for Nature and Exploration
• •Accessibility and Inclusivity
• •Community and Sharing
• •Environmental Responsibility
• •Well-being

Best Practices

• •Create a Voice & Tone Guideline: Document the brand's voice and define key vocabulary and what to avoid to ensure content consistency.
• •Prioritize User-Generated Content (UGC): Actively encourage and feature photos, videos, and testimonials from the community to reinforce community-focus and authenticity.
• •Balance Inspiration with Information: Ensure every piece of content is both visually inspiring and practically useful, offering real value like trail specs or safety tips.
• •Maintain a Consistent Engagement Strategy: Define how the brand interacts in comments and messages, always being encouraging, helpful, and positive to strengthen community bonds.
• •Tell a Story in Every Post: Frame content as an experience using storytelling language to evoke emotion and adventure, transforming simple facts into inspiring calls to action.

Social Perception

A Trusted and Reliable Guide, A Community Hub, Authentic and Passionate

Copy Examples

• •Instagram Post (Image: A stunning photo of a summit view in Charlevoix at sunrise.): This is the moment it all becomes worth it. The early start, the challenging climb, the final push. This view from [Trail Name] in Charlevoix is your reward. 🧡 Ready to earn it? 🗺️ Trail Info: 10.4 km // 800m elevation // Difficult. Remember to pack enough water and leave no trace. Tag someone who needs to see this sunrise with you! #RandonneeQc #Charlevoix #QuebecAventure #SunriseHike
• •Facebook Post (Image: A collage of photos submitted by followers.): We're constantly blown away by THIS community! We asked you to share your favorite fall hiking spots, and you delivered. From the vibrant colors of the Eastern Townships to the rugged beauty of Gaspésie, your photos are incredible. What's your most cherished hiking memory from this season? Share it in the comments below! 👇 #CommunauteRandoQc #Quebec #RandonneePedestre #PartageTonSentier
• •TikTok Video (Video: Fast-paced clips showing 3 essential items being packed into a backpack. Text Overlay: "3 Must-Haves for ANY Quebec Hike!") Voiceover/Caption: Don't hit the trails without these! 1️⃣ A reliable headlamp (you never know!). 2️⃣ Extra snacks (energy is key!). 3️⃣ A downloaded map (don't count on cell service!). What's your #1 essential item? Let us know! #HikingTips #Quebec #SafetyFirst #RandoQc
• •Website Blog Post Title & Intro: "Beyond the Summits: 5 Hidden Waterfall Hikes in Quebec You Need to Discover" Introduction: Everyone loves a good summit view, but there's a different kind of magic hidden in the forests of Quebec: the waterfall hike. It’s a sensory experience—the sound of rushing water, the cool mist on your skin. If you're ready to chase waterfalls, we've mapped out five incredible trails that lead to some of the province's most beautiful cascades.
• •Email Newsletter Subject Line & Snippet: Subject: 🌲 Your Weekend Adventure Guide is Here! Snippet: This week, we're exploring three breathtaking trails recommended by fellow hikers in our community. Get ready to discover your next favorite spot, plus essential tips for late-autumn hiking...