Brand Tone

Friendly and Welcoming, Fun and Vibrant, Nostalgic and Retro, Authentic and Down-to-Earth, Playful and Humorous

Brand Values

• •Individuality and Self-Expression
• •Community
• •Nostalgia and Timelessness
• •Inclusivity
• •Wellness and Positivity
• •Supporting Local

Best Practices

• •Embrace Nostalgia: Use language and references that evoke the free-spirited and artistic vibes of the 60s and 70s, but with a contemporary understanding.
• •Keep it Friendly and Inclusive: Write as if you're talking to a friend. Use welcoming language. Highlight gender-neutral options and a welcoming atmosphere for all persons.
• •Highlight Uniqueness and Authenticity: Emphasize what makes the products and the store experience one-of-a-kind, handcrafted, or locally made. Avoid overly corporate or generic phrasing.
• •Inject Fun and Playfulness: Don't be afraid to use humor, emojis (where appropriate for the platform, like social media), and a lighthearted approach, especially when showcasing more funky or quirky items.
• •Focus on Feelings and Experiences: Describe how the products or visiting the store makes people *feel* – e.g., find your groove, five minutes of peace, express your individuality. Connect with the emotional aspect of the hippie ethos like freedom, joy, and connection.

Social Perception

Positive and Cherished Local Gem, Unique and Eclectic, Friendly and Welcoming Environment, Authentic Hippie/Boho Experience, Community-Oriented

Copy Examples

• •Headline: Find Your Groove. ✨ Unique Threads & Good Vibes Await. Body: Step back in time and into your true self at Random Hippie. Explore our curated collection of hippie-inspired fashion, one-of-a-kind gifts, and locally made treasures. It's more than a shop, it's a feeling. #RandomHippie #BohoStyle #AnokaMN
• •Headline: Remember That Feeling? We Bottled It. Body: Our new herbal wellness line is here! ✨ Infused with peace, love, and a touch of 70s nostalgia. From 'Step into Your Flower Power' bath tea to soothing incense, rediscover your calm. #HippieWellness #SelfCare #RandomHippieFinds
• •Headline: Not All Who Wander Are Lost... Some Are Just Shopping at Random Hippie. 😉 Body: Dare to be different? Our shelves are packed with unique clothing, quirky gifts, and handcrafted jewelry that let your true colors shine. Come explore and find pieces as original as you are! #UniqueFashion #ExpressYourself #SupportLocalAnoka
• •Headline: Your Happy Place in Anoka. ✌️ Body: More than just a store, Random Hippie is a community. A place to find unique treasures, feel good vibes, and maybe even enjoy five minutes of peace. Come say hi! #AnokaShopping #CommunityLove #RetroVibes
• •Headline: Dress Like No One's Watching (But They Totally Will Be 😉). Body: Unleash your inner flower child with our fun, funky, and oh-so-comfy hippie and boho styles. From timeless tie-dye to festival-ready fashion, we’ve got your unique look covered. #FestivalFashion #TieDyeLove #RandomHippieStyle