Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Playful & Humorous, Creative & Original, Community-Focused

Brand Values

• •Originality & Creativity
• •Quality
• •Passion for Gaming
• •Customer Satisfaction
• •Community Engagement

Best Practices

• •Embrace the "Dice Goblin" Persona: Use language that resonates with enthusiastic dice collectors and TTRPG players. Terms like "hoard," "click-clack math rocks," "epic adventure," and directly addressing "fellow adventurers" or "dice goblins" reinforce this.
• •Inject Playfulness and Humor: Don't be afraid to be lighthearted. Incorporate witty remarks, puns (if appropriate for the specific product/post), and the kind of fun disclaimers that customers enjoy.
• •Highlight Originality and Aussie Roots: Consistently mention that designs are original and that the company is Australian. This is a key differentiator.
• •Maintain a Passionate and Enthusiastic Voice: Let the love for gaming and dice shine through. Use evocative language that speaks to the excitement of the TTRPG experience.
• •Be Friendly and Approachable: Write as if you're talking to a friend in the gaming community. Use contractions and a conversational style. Ensure customer interactions (even in marketing copy) feel personal and supportive.

Social Perception

Positive, Trusted, Fun & Engaging, Appreciation for Design

Copy Examples

• •Unleash your inner dice goblin! ✨ We craft unique, Aussie-designed resin dice that bring magic to your tabletop. Ready for your next epic adventure? Let's roll!
• •Behold! The 'Chromatic Chaos' set – forged in the heart of imagination (and our Aussie workshop!). These beauties aren't just click-clacky math rocks; they're tiny portals to epic tales. Warning: may cause extreme dice envy at your next game night. 😉
• •Psst... Freshly conjured dice have just landed! Your hoard needs this.
• •It's all in the details, adventurers! 🎲✨ Each swirl, sparkle, and shade in our R.E.D. Originals is designed with passion, right here in Australia. What story will these dice tell for you? #RandomEncounterDice #DiceGoblin #TTRPG #HandmadeDice #AussieMade
• •Born from a critical hit of passion and a desire to banish boring dice from the realm! Random Encounter Dice is your Aussie mate for a truly legendary roll. We're dice goblins, just like you, dedicated to designing the most drool-worthy dice this side of the Forgotten Realms. Join the adventure!