Brand Tone

Practical & Accessible

Brand Values

• •Quality Comfort
• •Accessibility
• •Practicality
• •Corporate Citizenship

Best Practices

• •Lead with Comfort and Fit: Always use descriptive words that evoke physical comfort: "soft," "breathable," "stretch," "moves with you." Mention the specific fabric blends like "combed cotton spandex."
• •Emphasize Value: Regularly use terms like "multi-pack," "value pack," "stock up," and "great price" to appeal to budget-conscious shoppers looking for quality essentials.
• •Keep it Simple and Direct: Avoid overly technical jargon or flowery language. The copy should be easy to understand, scannable, and focused on the practical benefits of the product.
• •Use Inclusive Language: Since the brand caters to men, women, and children, ensure marketing language is welcoming and representative of a diverse customer base.
• •Leverage the Community Story: While the primary focus is on the product, subtly weaving in the story of the medical gown production can build trust and differentiate the brand, showcasing its integrity and commitment to more than just commerce.

Social Perception

As an underwear brand, Ranaco Pelli is perceived as a provider of basic, reliable, and affordable undergarments. Customers likely see it as a practical choice for everyday needs. As a corporate entity, particularly in the Montreal area, the brand gained positive recognition for its pivot to producing medical gowns during a crisis. This suggests a perception of the company as adaptable, community-oriented, and resourceful.

Copy Examples

• •Stock up on comfort. Our cotton-spandex hipsters are designed to move with you, offering that perfect fit and feel, all day long. Great value, essential comfort. #RanacoPelli #EverydayComfort #Underwear
• •Comfort for the Whole Family. From men's boxer briefs to girls' and boys' styles, find top-quality fabrics and the perfect fit in our value packs. Shop now.
• •For years, Ranaco Pelli has been dedicated to one simple thing: creating comfortable, quality essentials for your family. We believe that what you wear every day should feel great, which is why we focus on soft fabrics and lasting fits. While we're proud of the underwear we make, we're even more proud to be part of our community. In 2020, we partnered with the McGill University Health Centre to produce over 10,000 medical gowns for frontline workers, a project born from a desire to help our neighbors. It ’s this spirit of practicality and care that we stitch into every garment we produce.
• •The foundation of any great day. Our best-selling boxer briefs are crafted from a premium blend of combed cotton and spandex for superior comfort, shape retention, and breathability. The stretch waistband ensures a secure fit without pinching. Available in a convenient 6-pack, they are the easy choice for everyday wear.
• •Tired of underwear that doesn't hold up? It's time for an upgrade. Ranaco Pelli offers a wide selection of styles made from quality fabrics that feel great wash after wash. Find your new favorite pair today.