Brand Tone

Practical & Straightforward, Established & Reputable, Customer-Focused & Caring

Brand Values

• •Quality
• •Comfort
• •Heritage & Experience
• •Customer Satisfaction
• •Sustainability & Ethical Practices
• •Community & Responsibility

Best Practices

• •Emphasize Heritage and Trust: Subtly weave in the brand's long history (since 1984) and Canadian roots to build credibility and a sense of established quality.
• •Focus on Comfort and Quality: Highlight the 'top quality fabrics' and 'comfort fit' that customers associate with Pelli underwear.
• •Showcase Customer Care: Reinforce the commitment to 'excellent product and the highest customer care support'.
• •Subtly Promote Sustainability: When relevant, mention the use of 'sustainable materials' and commitment to environmental responsibility.
• •Reinforce brand values. Phrases like "We are proud to have you as our customer" can be adapted.

Social Perception

Trusted for Basics, Canadian Identity, Positive Community Contributor

Copy Examples

• •Pelli underwear offers a large choice of styles.
• •Top quality fabrics that fit and feel great.
• •Soft Waist Band Elastic.
• •Comfort Fit.
• •Thank you for making us a part of your everyday.