Brand Tone

Aspirational & Dreamy, Feminine & Romantic, Artisanal & Appreciative, Confident & Playful, Elegant & Sophisticated

Brand Values

• •Artisanal Craftsmanship
• •Quality Materials
• •Individuality & Unique Style
• •Beauty & Aesthetics
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "Ethereal," "Confident," "Artisanal"), preferred vocabulary (e.g., "handcrafted," "bespoke," "flowing," "radiant"), and phrases to avoid. Share this with anyone creating content.
• •Storytelling over Hard Selling: Focus on the narrative behind the products – the inspiration, the craftsmanship, the feeling they evoke. Let the quality and unique design speak for themselves.
• •Emphasize Sensory Details: Use descriptive language that appeals to touch (e.g., "softest silk," "delicate frills"), sight (e.g., "vibrant hand-dyed hues," "sun-kissed glow"), and emotion (e.g., "feel effortlessly beautiful," "ignite your inner wanderlust").
• •Adapt to the Platform, Maintain the Core: While the expression might vary (e.g., more playful on TikTok, more descriptive on the website), the core values of craftsmanship, femininity, and aspirational beauty should remain consistent.
• •Incorporate User-Generated Content (UGC) Authentically: When sharing customer photos or testimonials, ensure the accompanying caption aligns with the brand's established tone, celebrating the customer's experience within the Ranaco Atelier narrative.

Social Perception

Positive & Desirable, Associated with Travel & Lifestyle, Fashion-Forward & Trendy, Premium

Copy Examples

• •Instagram Post (New Collection): "Whispers of silk, dreams of distant shores. Our new collection is here – each piece handcrafted in our Bali atelier, waiting to tell your story. Discover the magic of slow fashion. ✨ #RanacoAtelier #HandmadeWithLove #SilkDreams"
• •Product Description (Website): "Float through your days in our [Product Name]. Woven from the finest hand-dyed silk, its gentle drape and unique [Specific Detail, e.g., floral motif] are a testament to true artisanal craftsmanship. Feel the Bali breeze, wherever you are."
• •TikTok Video Caption (Styling Video): "From Bali sunrise to city sunsets 🌅✨ Watch how our [Product Name] transforms your look. Effortless style, handmade just for you. #RanacoStyle #SilkStory #FairytaleFashion"
• •Facebook Ad (Targeting Lifestyle): "Seeking more than just clothes? Ranaco Atelier offers wearable art. Our Bali-made silk pieces are designed for the woman who values beauty, craftsmanship, and a touch of the extraordinary in her everyday. Explore our world. #WearYourStory #ArtisanalFashion"
• •Email Newsletter Subject: "Unveiled: The Art of Silk, The Heart of Ranaco Atelier 💌" (Body could focus on the hand-dyeing process and the unique quality of their silk).