Brand Tone

Health-Conscious & Informative, Traditional & Natural, Customer-Centric & Appreciative

Brand Values

• •Health & Wellbeing: Committed to providing products that contribute to a healthier lifestyle.
• •Purity & Quality: Focus on natural ingredients, no chemicals or preservatives, and maintaining the nutritional value of products.
• •Tradition: Reviving and preserving traditional Indian food preparation methods.
• •Trust: Aiming to earn customer trust by delivering quality and healthy products.
• •Awareness: Seeking to educate society about the benefits of traditionally made food products.

Best Practices

• •Emphasize 'Tradition' and 'Natural Processes': Consistently use terms like 'wood-pressed,' 'cold-pressed,' 'age-old methods,' 'natural extraction,' 'no chemicals,' 'no preservatives.'
• •Focus on Health Benefits and Purity: Clearly articulate how the products contribute to a healthier lifestyle, highlighting the retention of nutrients and authentic flavors.
• •Use Storytelling Rooted in Heritage: Briefly allude to the 'days of yore' and the wisdom of traditional practices to create an emotional connection.
• •Incorporate Customer Language (where appropriate): Reflect the positive sentiments and uses shared by customers (e.g., 'great for cooking,' 'good for hair,' 'pure aroma') to make the copy relatable.
• •Highlight the absence of preservatives and chemicals

Social Perception

Positive: Customers generally perceive Ramsundar Foods as a provider of high-quality, pure, and healthy cooking oils. Reliable: The use of traditional methods and the absence of chemicals resonate well with health-conscious consumers. Beneficial: Users report positive experiences, such as good taste, suitability for various uses (cooking, skincare, baby care), and an appreciation for the natural aroma.

Copy Examples

• •Choose Ramsundar for a healthier you.
• •Cook with confidence, cook with Ramsundar.
• •Experience the Ramsundar difference today.
• •Gentle, effective, and traditionally made.
• •Unlock the Secrets of Healthy Cooking with Rams...