Brand Tone

Professional and Solution-Oriented, Practical and Helpful, Broadly Inclusive, Quality-Conscious

Brand Values

• •Accessibility
• •Quality
• •Problem-Solving/Making Life Easier
• •Expertise and Guidance
• •Sustainability
• •Customer Service (implied)

Best Practices

• •Focus on Solutions and Benefits: Frame product descriptions and marketing materials around how Ramper.no solves customer problems (e.g., "makes access easy," "improves safety," "makes everyday life better") rather than just listing features.
• •Maintain a Professional yet Accessible Language: Use clear, straightforward language that is easily understood by both professionals (e.g., contractors, businesses) and individual consumers. Avoid overly technical jargon unless necessary and explained.
• •Emphasize Quality and Durability: Consistently weave in mentions of "high quality," "durability," and "long-lasting solutions" to reinforce this core brand value.
• •Be Helpful and Informative: Position the brand as an expert resource. Offer advice, clear instructions, and easy ways to get in touch for guidance, mirroring the website's stated aim.
• •Ensure Clarity and Directness: Get straight to the point. The copy should be efficient and provide the necessary information without unnecessary fluff, reflecting a practical and professional approach.

Social Perception

A specialized provider of ramps and safety equipment in Norway. The association with Keep Up AS might lend some credibility or a sense of being part of a larger, established entity for those aware of the connection.

Copy Examples

• •Headline: Make Access Easy. Quality Ramps for Every Need. Body: From simple threshold solutions to robust loading ramps, Ramper.no delivers high-quality, durable options to improve accessibility and safety in your home or business. Explore our range or contact us for expert advice.
• •Product Focus: Conquer Thresholds with Confidence. Body: Don't let a small step be a big barrier. Our threshold eliminators are designed for seamless transitions, ensuring safety and ease of movement. High quality, easy to install – making your everyday better.
• •Service/Expertise Angle: The Right Ramp, Solved. Body: Choosing the perfect ramp can be complex. At Ramper.no, our expertise is your advantage. We offer a wide selection and the guidance you need to find the ideal solution for your specific requirements. Let's make your space accessible.
• •Benefit-Oriented: Enhancing Safety, Ensuring Access. Body: Ramper.no is committed to providing professional-grade ramps and anti-slip products that create safer environments for everyone. Invest in quality, invest in peace of mind.
• •Sustainability Note: Accessible Solutions, Responsibly Sourced. Body: We believe in improving accessibility while caring for our environment. Ramper.no, as part of Keep Up AS, is dedicated to sustainable practices and offering products that last.