Brand Tone

Authentic, Passionate, Quality-Focused, Premium, Friendly, Approachable, and Informative

Brand Values

• •Authenticity: Staying true to traditional South African recipes and methods.
• •Quality: Using high-grade ingredients and meticulous preparation processes.
• •Tradition: Honoring the heritage of biltong making.
• •Customer Satisfaction: Implied through the focus on delivering a premium product and engaging with customers.
• •Passion: A genuine love for biltong and sharing it with others.

Best Practices

• •Embrace Storytelling: Weave in the narrative of South African tradition, family recipes (if applicable), and the passion behind the craft. This reinforces authenticity and connects with customers on an emotional level.
• •Highlight Quality & Authenticity Consistently: Use keywords like "premium," "authentic," "traditional," "handcrafted," "finest ingredients," and "South African recipe" regularly but naturally across all communications.
• •Maintain a Friendly and Informative Voice: Address customers in a welcoming manner. Educate them about biltong – its origins, benefits, and what makes Ramo Trading's version special. Avoid overly technical jargon unless explaining a key differentiator in the process.
• •Use Sensory Language: Appeal to taste, smell, and texture when describing the products. Words like "succulent," "savoury," "perfectly spiced," "tender," and "rich flavour" can make the copy more enticing.
• •Ensure Visual and Textual Harmony: The copy should align with the visual identity. If the imagery is rustic and artisanal, the language should reflect that. If it's modern and clean, the copy can be slightly more direct while still maintaining warmth and authenticity. Ensure consistency across the website, social media, and any marketing materials.

Social Perception

The brand is perceived positively, with customers praising the taste and quality of the biltong. It is seen as a niche provider of authentic South African snacks, appealing to those familiar with biltong and those curious to try it. The perception is that of a specialized business that cares about its products and traditions.

Copy Examples

• •Headline: Taste the Tradition. Experience Real South African Biltong. Body: Crafted with passion from generations-old recipes, our premium biltong is air-dried to perfection. Each bite delivers an authentic taste of South Africa. Shop now and discover your new favourite snack! Call to Action: Explore Our Biltong
• •Headline: Fuel Your Adventures the Ramo Way. Body: Looking for a high-protein, delicious snack that keeps you going? Our naturally cured biltong and droëwors are made with the finest cuts of beef and a unique blend of spices. No shortcuts, just pure flavour. Call to Action: Get Your Protein Fix
• •Headline: More Than Just a Snack, It's a Taste of Home. Body: For South Africans abroad and curious foodies alike, Ramo Trading brings the authentic taste of home (or your next culinary discovery!) right to your doorstep. Our biltong is made with love, the traditional way. Call to Action: Order Your Slice of SA
• •Headline: The Secret's in the Spice (and the Air!). Body: What makes Ramo Trading biltong so irresistible? It’s our commitment to authentic South African recipes, premium beef, and the slow, natural air-drying process that locks in flavour. Taste the difference quality makes. Call to Action: Discover Our Flavours
• •Headline: From Our Family Recipe to Your Table. Body: At Ramo Trading, biltong isn't just a product; it's a passion passed down through generations. We’re proud to share our authentic, handcrafted biltong and droëwors with you. Experience the true taste of tradition. Call to Action: Shop Authentic