Brand Tone

Warm, Intentional, Elegant, and Thoughtful. It's also Inspiring and Personal.

Brand Values

• •Intention & Purpose: Helping customers live with more intention, approach routines with purpose, and focus on what truly matters.
• •Connection: Fostering connections with oneself and others through thoughtful products like greeting cards and journals.
• •Beauty & Simplicity: Believing in the loveliness of simplicity and creating aesthetically pleasing, elegant designs.
• •Quality & Craftsmanship: Emphasizing hand-crafted items, artisan printing, small-batch production, and high-quality materials like FSC certified paper.
• •Mindfulness & Reflection: Designing products that encourage thoughtful reflection and creating "margin in our days to actually live, not just get through."
• •Legacy & Heritage: The brand name itself and its story honor the founder's grandmothers and their values.

Best Practices

• •Anchor to Core Values: Always ensure that the language and messaging directly reflect the brand's core values of intention, connection, beauty, quality, and mindfulness. Before writing, ask if the copy aligns with "helping people live and love with intention."
• •Use Warm and Empathetic Language: Employ words that convey care, understanding, and a personal touch. Phrases like "thoughtfully designed," "heartfelt messages," and "nurture reflection" resonate with the brand's warmth.
• •Maintain Elegance and Simplicity: Mirror the brand's visual aesthetic in the copy. Opt for clear, concise, and graceful phrasing. Avoid overly casual slang or jargon that doesn't fit the refined tone. The language should feel as clean and uncluttered as the product designs.
• •Inspire and Uplift: Craft copy that motivates readers to embrace intentionality and find joy in their daily lives. Focus on the positive impact the products can have, such as creating "more space in your life for the people and moments that matter most."
• •Tell the Story (Subtly and Overtly): Weave elements of the brand's heritage and purpose into the copy where appropriate. Reminding customers of the "why" behind Ramona & Ruth—the inspiration from Kim Burks' grandmothers and the desire to create meaningful goods—strengthens the personal connection and reinforces authenticity.

Social Perception

Customers and the public generally perceive Ramona & Ruth as a high-quality, aesthetically pleasing, and meaningful brand.

Copy Examples

• •Product Description (Planner): Embrace each day with purpose. Our Daily Overview Planner is thoughtfully designed to help you cultivate intention, track your moments of gratitude, and create space for what truly matters. With its elegant layout and premium paper, planning becomes a beautiful ritual.
• •Social Media Post (Instagram - New Journal): Pause. Reflect. Connect. ✨ Introducing our new 'Moments' Journal, crafted for those quiet minutes of self-discovery. Let its pages hold your thoughts, dreams, and the simple joys that make your life uniquely yours. #RamonaAndRuth #IntentionalLiving #Journaling #ThoughtfulDesign
• •Email Subject Line (Holiday Promotion): Meaningful Connections Start Here | Gifts of Intention from Ramona & Ruth
• •Website Banner (Homepage): Crafting Beauty for Everyday Intentionality. Discover stationery and planners designed to inspire a more thoughtful life.
• •About Us Snippet: Inspired by a legacy of love and simplicity, Ramona & Ruth offers exquisitely crafted paper goods that encourage you to slow down, cherish connections, and find the beauty in every day.