Brand Tone

Artistic & Expressive, Bohemian & Free-Spirited, Feminine & Empowering, Personal & Heartfelt, Vibrant & Confident

Brand Values

• •Artistic Integrity & Originality
• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Emotional Connection & Storytelling
• •Empowering Women
• •Legacy & Homage

Best Practices

• •Embrace Storytelling: Consistently weave in the brand's origin story – the mother-daughter connection, the hand-painting process, and the tribute to Ramona. This adds emotional depth and authenticity.
• •Use Evocative, Sensory Language: Describe the fabrics (e.g., "flowing silks," "breezy"), the prints (e.g., "vibrant hues," "intricate patterns"), and the feeling the clothes evoke (e.g., "effortless grace," "fearless confidence").
• •Highlight Artistic Originality: Reinforce that each print originates from a hand-painted design by Arianne, emphasizing the "wearable art" aspect and exclusivity.
• •Speak to Empowerment and Individuality: Craft messages that inspire confidence and celebrate personal style, aligning with the goal of making women feel "natural, free and sexy."
• •Maintain a Bohemian-Chic Vocabulary: Use words and phrases that align with a free-spirited, artistic, yet sophisticated aesthetic (e.g., "ethereal," "wanderlust," "artisan," "timeless," "soulful," "vibrant").

Social Perception

Unique and Artistic, High Quality & Beautiful, Miami-Centric & Resort Style, Personal and Authentic, Makes Women Feel Good, Aspirational yet Relatable

Copy Examples

• •Instagram Post (Image: Woman in a flowing Ramona LaRue kaftan on a beach at sunset): Unleash your inner artist. Each Ramona LaRue piece begins as a hand-painted dream, designed to move with you, like poetry in silk. Wear your story. #RamonaLaRue #ArtToWear #BohemianLuxury #MiamiMade
• •Website Banner (Homepage): More Than Fashion. It's A Feeling. Discover hand-painted silks and timeless designs born from a legacy of love and art. Ramona LaRue – Wearable art that empowers your spirit. #FloridaStyle #UniquePrints #SilkKaftan
• •Product Description (Tara Dress): The Tara Dress: an emblem of freedom and grace. Inspired by [mention specific inspiration, e.g., the vibrant hues of a Miami sunset or the delicate petals of a tropical flower], its hand-painted print flows effortlessly on luxurious silk. Designed in our Miami studio to make you feel undeniably feminine and vibrantly alive. Let your confidence bloom. #SilkDress #ResortChic #ConfidentWoman
• •Email Newsletter Subject Line: New Arrivals: Paint Your World with Ramona LaRue 🎨 (Body Snippet): Dear [Customer Name], Step into a story woven with passion and artistry. Our latest collection is a tribute to the bold, free spirit within every woman. Discover unique pieces, lovingly crafted in Miami, ready to become part of your journey. #FloridaFashion #ArtisanMade
• •Facebook Ad (Carousel showing different outfits): Ramona LaRue: From Arianne's heart to your wardrobe. Each garment is a brushstroke of heritage, a whisper of bohemian elegance, designed to celebrate your individuality. Find your masterpiece. Shop now for locally made, soulfully designed fashion. #MiamiDesigner #BohoChic #EmpoweringFashion