Brand Tone

Informative, Adventurous & Reliable

Brand Values

• •Durability & Reliability
• •Versatility & Adaptability
• •Innovation & Quality
• •Customer Focus
• •Accessibility & Problem Solving

Best Practices

• •Know Your Audience, Know Your Product: Understand who you're talking to (adventurers, professionals, daily commuters) and the core benefits of RAM Mounts (durability, versatility, reliability). Tailor the language to resonate with their needs while accurately representing the product.
• •Emphasize Solutions and Benefits: Focus on how RAM Mounts solve customer problems – securing devices, improving accessibility, enhancing safety, enabling adventures. Use action-oriented language.
• •Maintain a Balance of Professionalism and Engagement: While the products are technical, the communication, especially on social media, can be engaging and relatable. Use clear, concise language on the website and more inspiring, adventurous tones on social platforms.
• •Show, Don't Just Tell: Utilize high-quality images and videos showcasing the mounts in diverse, real-world applications. Encourage and feature user-generated content (#JustRAMit) to build community and authenticity.
• •Be Consistent Across All Channels: Ensure the core messages of durability, versatility, and reliability are present whether it’s a website description, a Facebook post, or a YouTube tutorial. While the style might adapt slightly per platform, the fundamental brand voice should remain recognizable.

Social Perception

Positive, Trusted, Go-To Solution

Copy Examples

• •Headline: Conquer Any Terrain. Secure Your Tech. Body: From rugged off-road trails to the unpredictable open water, RAM Mounts distributed by RAM Nordic AB offer unshakeable stability for your essential devices. Explore our range and find the perfect fit for your next adventure. #JustRAMit
• •Headline: Your Device, Mounted Right. Every Time. Body: With over 3,900 components, RAM Mounts provide a modular solution for any mounting challenge. RAM Nordic AB brings this versatility to the Nordic region, ensuring your phone, tablet, or GPS is exactly where you need it, secure and accessible.
• •Headline: Built for the Demands of Your World. Body: Professionals across industries trust RAM Mounts for their durability and vibration-dampening design. RAM Nordic AB delivers these industry-leading solutions to keep your equipment safe and operational, no matter the job.
• •Headline: Adventure-Proof Your Gear with RAM Mounts. Body: Don't let a loose device cut your journey short. RAM Nordic AB provides the toughest mounting systems designed for action. Share your setup with #JustRAMit and inspire others!
• •Headline: Seamless Integration. Superior Hold. Body: Experience the confidence of RAM Mounts. As the official Nordic distributor, RAM Nordic AB offers innovative and reliable mounting solutions for everything from marine electronics to agricultural tech. Secure, adapt, and achieve.