Brand Tone

passionate, technical, and community-focused

Brand Values

• •Performance and Quality
• •Innovation
• •Customization
• •Community
• •Transparency

Best Practices

• •Lead with Performance: Always anchor the copy in tangible performance benefits. Use specific, technical terms (e.g., "12S4P configuration," "CNC-machined trucks") to build credibility and appeal to a knowledgeable audience.
• •Embrace the Enthusiast's Language: Use terminology common within the ESK8 community. This shows authenticity and positions the brand as an insider, not an outsider.
• •Balance Technical Specs with Thrill: While technical details are crucial, always connect them back to the feeling of the ride —the speed, the control, the freedom. Sell the experience, not just the product.
• •Highlight Customization and Control: Frame the products not just as complete boards, but as components for a rider's ultimate creation. Emphasize the power of choice and personalization in the messaging.
• •Fostering Community Through Content: Actively encourage and feature user-generated content. Use inclusive language like "our community," "fellow riders," and "your build" to reinforce the sense of a shared passion.

Social Perception

premium, high-performance brand for serious riders

Copy Examples

• •Uncompromised Power. Unrivaled Performance. Engineered for the enthusiast. RammBoards combines cutting-edge technology with premium components to deliver an electric skateboarding experience that knows no limits. Build your custom ride today.
• •Feel the surge. Our new Gen-4 motors aren't just an upgrade; they're a revolution in torque and efficiency. Precision-engineered for a smoother, more powerful ride that responds instantly to your command. Ready to dominate the pavement? #RammBoards #ElectricSkateboarding #ESK8 #InnovationInMotion
• •Your Ride, Your Rules. Stop settling for stock. At RammBoards, we put the engineering power in your hands. Choose your deck, battery, and motors to create a board that's as unique as your riding style. Experience the difference that true customization makes.
• •RammBoards 'Endurance' 12S4P Battery Pack. Go the distance and then some. Our 'Endurance' pack is meticulously crafted with premium 21700 cells, delivering sustained power and maximum range for your most demanding rides. Monitored by a smart BMS for optimal safety and longevity, this is the heart your high-performance board deserves.
• •The Weekend Ride Report Is In. From coastal cruises to urban assaults, the RammBoards community was out in full force this weekend. Check out our latest blog post featuring epic rides and builds shared by riders like you. Get inspired, and don't forget to tag us in your next adventure!