Brand Tone

Enthusiastic & Appetizing, Quality-Oriented & Informative, Convenient & Modern, Relatable (aspiring to be)

Brand Values

• •Quality
• •Authenticity
• •Convenience
• •Innovation
• •Health-Consciousness (to a degree)

Best Practices

• •Focus on Sensory Language: Use vivid words that evoke taste, smell, and texture to make the ramen sound irresistible (e.g., "rich, savory broth," "tender, juicy pork," "perfectly chewy noodles").
• •Highlight Key Differentiators Consistently: Always weave in core brand values like "restaurant-quality," "premium ingredients," "non-fried noodles," and "authentic taste" naturally within the copy.
• •Maintain an Enthusiastic and Positive Voice: The copy should sound passionate about ramen and excited for the customer to experience the product. Avoid overly technical or bland descriptions.
• •Emphasize Convenience without Undermining Quality: Balance the ease of preparation with the high-quality, gourmet experience. It’s quick, but it’s also exceptional.
• •Create a "Ramen Talk" Lexicon: Develop a list of go-to brand words and phrases that align with the tone and values. Regularly review marketing materials to ensure this lexicon is being used consistently. For instance, phrases like "authentic ritual," "slurp-worthy," "bowl of comfort," etc.

Social Perception

Premium Instant Ramen, Good Quality, But with Some Inconsistencies, Convenient Upgrade, Filling a Market Niche, Visually Appealing

Copy Examples

• •Headline: Craving Real Ramen, Real Fast? Body: Ditch the basic. Ramen Talk delivers restaurant-quality flavor and premium, non-fried noodles with real toppings, all ready in minutes. Your authentic ramen ritual starts now.
• •Headline: What’s Inside? Only the Good Stuff. Body: No deep-fried pucks here. Just air-dried noodles, rich bone broth, tender meats, and vibrant veggies. See it on the pack, taste it in your bowl. That's the Ramen Talk promise.
• •Headline: Elevate Your Instant. Experience Ramen Talk. Body: Why settle when you can slurp? Discover the rich, authentic taste of slow-simmered broths and perfectly textured noodles. This isn't just instant ramen; it's an instant upgrade.
• •Headline: Your Weeknight Wins: Gourmet Ramen, Zero Fuss. Body: Busy schedule? No problem. Ramen Talk brings the soul-soothing satisfaction of a ramen shop to your kitchen in minutes. Authentic, delicious, and unbelievably easy.
• •Headline: Talk About Flavor! Body: From savory Tonkotsu to zesty Tom Yum, each Ramen Talk bowl is a conversation starter. Made with premium ingredients for a taste that speaks for itself. What will your noodles say tonight?