Brand Tone

Friendly and Approachable, Helpful and Supportive, Enthusiastic and Passionate, Playful and Clever (Optional), Reassuring and Reliable

Brand Values

• •Satisfaction
• •Convenience
• •Quality
• •Passion for Ramen
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Once the tone is finalized, document it with clear examples of "do's and don'ts," preferred vocabulary, emoji usage, and level of formality. This will be crucial as the team grows or if external copywriters are used.
• •Know Your Audience: Understand who you're talking to. A younger audience might appreciate more slang and humor, while a broader audience might prefer a more universally friendly and helpful tone. Tailor slightly for different platforms but keep the core tone consistent.
• •Prioritize "Helpful Excitement": Given "Ramen Aid" and "ultimate fix," the copy should always feel like it's offering a helpful solution with genuine enthusiasm. Avoid overly technical or bland language.
• •Use Storytelling and Relatability: Share stories (even hypothetical ones initially) about ramen cravings and how Ramen Aid provides the solution. Make the content relatable to the common experiences of a ramen lover.
• •Review and Refine Regularly: As the brand launches and interacts with customers, pay attention to feedback. Review copy performance and refine the tone as needed to ensure it resonates effectively and stays true to the brand values. Consistency is key, but slight evolutions based on learning are healthy.

Social Perception

Go-To Resource, Lifesaver/Problem Solver, Community Hub (Potential), Innovative and Fun, Trustworthy

Copy Examples

• •Got that ramen rumble? 🍜 Don't just dream about it, let Ramen Aid come to the rescue! We're your new best friend for crushing those cravings. Deliciousness coming soon! #RamenAid #CravingsFixed #SlurpSquad
• •SOS! Serious ramen craving detected? 🚨 Our [Product Name] kit is your emergency awesome-in-a-bowl, ready in minutes. Get ready to say 'ahhh' with Ramen Aid. Launching soon! #RamenRelief #QuickFixRamen
• •What's your #1 ramen craving symptom? A) Endless scrolling through ramen pics 🤤 B) Daydreaming of broth 🍜 C) Actual tummy rumbles 🔊. Don't worry, Ramen Aid is on its way to help! ✨
• •Be the first to know when your ramen prayers are answered! Sign up for the Ramen Aid newsletter and get exclusive launch updates, saucy secrets, and maybe even a treat. Your cravings will thank you. 😉 #RamenAidIsComing #NoodleNews
• •At Ramen Aid, we believe that a ramen craving is a serious call to action! We're a passionate team dedicated to bringing you the ultimate fix – whether you need a quick comfort meal after a long day or the perfect ingredients to craft your own masterpiece. We're here to make your ramen dreams a delicious reality. Stay tuned!