Brand Tone

Aspirational, Empowering, and Serene

Brand Values

• •Intentionality & Slow Travel
• •Aesthetic & Quality
• •Simplicity & Ease
• •Authenticity
• •Connection with Nature

Best Practices

• •Speak to the Feeling, Not Just the Feature: Instead of saying "The guide includes 10 hikes," say "Discover 10 paths that will lead you through ancient forests and to breathtaking coastal views." Focus on the emotional outcome and the experience.
• •Use an Empowering and Encouraging Voice: Frame the copy to build the user's confidence. Use phrases like "Your guide to exploring solo," "Everything you need to feel like a local," and "We handle the details, so you can embrace the adventure."
• •Maintain Visual and Textual Serenity: Use serene, evocative words (e.g., "quiet," "calm," "uncover," "wander," "breathe"). Ensure the amount of text is never overwhelming, reflecting the brand's promise of simplicity and ease. White space is as important as the words themselves.
• •Incorporate the "Modern Explorer" Dichotomy: Consistently balance the love for rugged nature with the appreciation for modern comforts. Pair "a long day on the trails" with "a warm seat by the fire in a cozy pub." This speaks directly to the target audience defined by the founder.
• •Always Circle Back to 'Intentionality': Whether writing about a city break or a mountain hike, the "why" is always about traveling with intention. Use this concept as a core pillar in all messaging to reinforce the brand's unique position in the travel market.

Social Perception

The brand is perceived as a high-quality, trustworthy, and inspiring resource for a specific type of traveler; a niche, premium, and highly-curated service that delivers on its promise of making travel planning simpler and more beautiful for modern explorers.

Copy Examples

• •Travel with Ease and Intention. Thoughtfully designed digital guides for the modern explorer, helping you uncover the quiet magic of your next destination.
• •Some paths you walk, others you feel. Our Scotland guide is more than a map; it's an invitation to slow down, breathe deep, and find the stories waiting in the landscape. Ready to wander with intention? Link in bio. ✨
• •Less planning, more wandering… 🗺️
• •Tired of endless travel tabs and stressful planning? Ramble Guides offers a simpler way. Get our curated Italy itinerary and trade travel anxiety for the joy of discovery. Download your guide and start dreaming today.
• •Introducing our guide to the Aosta Valley. We’ve mapped out the scenic trails, found the coziest mountain huts, and curated the best spots for an evening aperitivo. This is your complete toolkit for an alpine adventure, designed to give you confidence and clarity.