Brand Tone

Sophisticated, minimalist, precise, confident, design-centric, innovative, premium, exclusive (Intended). Currently perceived as Untrustworthy, unresponsive, opaque, dismissive.

Brand Values

• •Design Excellence & Innovation
• •Quality Craftsmanship
• •Exclusivity & Desirability
• •Community (Early Stages)
• •Accountability (Needed)
• •Transparency (Needed)

Best Practices

• •Define and Document Your Core Values and Brand Voice: Before writing, clearly articulate the brand's foundational principles and the specific tone (e.g., minimalist, sophisticated, innovative, but now also empathetic, transparent, accountable). Create a style guide.
• •Prioritize Transparency and Honesty: Especially crucial given RAMA's recent history. All communications, from product descriptions to updates, must be truthful and straightforward. Avoid hyperbole that cannot be backed up. If there are delays or issues, communicate them proactively and clearly.
• •Emphasize Customer-Centric Language: Shift from purely product-focused descriptions to highlighting how the product benefits the user and acknowledging the user's perspective and investment. Show that you understand and value the customer.
• •Consistency Across All Channels: Ensure the tone and messaging are uniform across the website, any potential social media, email communications, and customer service interactions. This builds predictability and reinforces brand identity.
• •Listen and Adapt (with caution): While customer feedback is vital, the brand must also maintain its core identity. For RAMA, this means balancing their design-forward language with a newfound need for humility and directness. Monitor community sentiment and adapt messaging to address concerns, but avoid drastically changing the core tone that initially defined the brand's unique appeal, unless the goal is a complete rebrand. For RAMA, active listening would involve acknowledging past failings and demonstrating change through actions, reflected in communication.

Social Perception

Initially highly regarded as a leader in the high-end custom mechanical keyboard market. Currently associated with unfulfilled group buys, extremely long delays, poor or non-existent communication, and a general lack of accountability.

Copy Examples

• •Engineered for precision. Designed for endurance. We're returning to the core principles that defined our vision: creating timeless desktop artistry, with a renewed commitment to you. More than just products, we're building on a foundation of transparency and trust.
• •The pursuit of perfection in every detail. From the first sketch to the final piece, our dedication to exceptional materials and meticulous craftsmanship remains. This time, paired with a process you can depend on.
• •Inspired by visionaries, built for enthusiasts. We're opening a new chapter, grounded in clear communication and a dedication to our community. Your experience is our priority, every step of the way.
• •Design. Material. Experience. We are refocusing on these fundamentals. Learning, rebuilding, and striving to once again earn your place on your desk.
• •We understand the trust that was broken. Our path forward is one of humility, rebuilding, and an unwavering focus on delivering the quality and experience you always deserved. This is a new beginning, built on lessons learned.