Brand Tone

Inspirational & Empowering, Luxurious & Elegant, Personal & Passionate, Mindful & Spiritual, Approachable & Human

Brand Values

• •Passion: Encouraging individuals to follow their passions.
• •Self-Expression & Exploration: Providing tools for dreaming, planning, and making sense of the world.
• •Quality & Luxury: Offering premium, well-designed stationery with "touches of gold."
• •Inclusivity & Heritage: Celebrating the founder's Arabic heritage and the inclusivity of London.
• •Empowerment: Helping people attain their goals and dreams through planning and reflection.
• •The Sacredness of Writing: Believing in the timeless and magical quality of pen and paper.
• •Authenticity: As seen in the founder's personal journey and desire for genuine connection.

Best Practices

• •Embrace Inspirational Language: Use words that motivate, encourage, and speak to aspirations. Focus on benefits like achieving goals, self-discovery, and unlocking potential.
• •Highlight Luxurious Details & Quality: Mention the "touches of gold," premium feel, and thoughtful design that define the brand's aesthetic and commitment to quality.
• •Weave in the Founder's Story & Values (Subtly): Connect the products back to the founder's passion, heritage, and the brand's core beliefs in inclusivity and the magic of writing. This adds authenticity.
• •Maintain a Blend of Practicality and "Magic": While the products are functional tools for planning, infuse copy with a sense of wonder, spirituality, and the transformative power of putting thoughts to paper.
• •Speak Directly and Personally: Use a warm, approachable, and sometimes passionate voice that feels like a personal encouragement from the brand or its founder. Avoid overly corporate or impersonal language.

Social Perception

Customers and partners perceive Rama Publishing as a provider of beautiful, high-quality, and unique stationery. The products are seen as tools for organization and inspiration. The brand is strongly tied to its founder, Rachida Benamar, her story, and her passion for stationery and empowerment. The brand likely appeals to individuals who appreciate luxury stationery, mindfulness, personal development, and aesthetically pleasing organizational tools.

Copy Examples

• •Unlock Your Potential. One Page at a Time. Dive into your dreams and bring your ambitions to life. Our Daily Review Planner isn't just stationery; it's your companion in crafting a life filled with purpose and passion. With a touch of gold and a belief in your journey. #RamaPublishing #DreamPlanAchieve
• •Where Luxury Meets Intention. Experience the magic of putting pen to paper with Rama Publishing. Each piece, from our planners to our notebooks, is designed in London with love, blending timeless elegance with the power of mindful planning. Start your voyage of self-exploration today. #LuxuryStationery #MindfulMoments
• •Inspired by Heritage, Designed for Your Success. Rama Publishing celebrates the beauty of diverse influences and the power within you. Our stationery is more than just a tool; it’s a space to connect with your inner voice, organize your thoughts, and build your brightest future. #RamaStory #EmpowerYourself
• •Don't Just Plan Your Days. Design Your Life. Feel the inspiration flow as you write, dream, and create. Rama Publishing offers you exquisitely crafted stationery that encourages you to embrace your unique path and make every day a masterpiece. What will you create today? #StationeryLove #DesignYourLife
• •The Art of Intentional Living, Beautifully Bound. Discover planners and notebooks that are as inspiring as your aspirations. At Rama Publishing, we believe in the sacred power of your written goals. Let our thoughtfully designed stationery be the canvas for your journey. #WriteYourStory #RamaMagic