Brand Tone

Inspirational and Empathetic.

Brand Values

• •Resilience
• •Authenticity
• •Community
• •Empowerment

Best Practices

• •Lead with the 'Why': Every piece of copy should be rooted in the brand's core mission of 'Rising Above Life's Obstacles.' Before writing, ask: 'How does this empower our audience?'
• •Use "You" and "We": Foster a sense of community by using inclusive language. "You" speaks directly to the individual, while "we" reinforces the idea of a shared journey.
• •Tell Stories: The brand was built on a story. Continue this tradition by sharing customer stories, founder insights, and other narratives that illustrate the brand's values.
• •Stay Authentic and Vulnerable: Avoid overly polished corporate-speak. The brand's strength lies in its authenticity. Don't be afraid to be vulnerable and honest in your communication.
• •Focus on Empowerment, Not Pity: The tone should always be empowering. While acknowledging struggles is important, the focus should be on the strength and resilience that comes from overcoming them, not on dwelling on the negative.

Social Perception

The public perceives RALO BEAR as more than just an apparel company; it is seen as a movement and a source of motivation. Customers feel a personal connection to the brand and its founder. The brand is viewed as authentic and purpose-driven, which resonates deeply with its target audience. The bear logo is symbolic of the strength and courage the brand espouses.

Copy Examples

• •Our scars tell a story. They are a reminder of the battles we've fought and the strength we've found. Wear your story with pride. #RisingAboveLifesObstacles #RALOBEAR
• •More than just a hoodie. It's a statement. A declaration that you are stronger than your struggles. Crafted for comfort and designed to empower, this is your daily armor. #WearYourStrength
• •Subject: For the days when it feels too heavy... We've all been there. The weight of the world on our shoulders. But inside you is a strength you might have forgotten. This is your reminder. You are a RALO BEAR. You rise above.
• •Your struggle does not define you. Your resilience does. Join the RALO BEAR family.
• •(Founder on screen, speaking directly to the camera) They told me I couldn't. They said it was impossible. But they didn't know the fire inside me. The same fire that's inside you. This is for the fighters, the survivors, the ones who refuse to give up.