Brand Tone

Innovative & Experimental, Exclusive & Curated, Design-Centric & Sophisticated, Minimalist & Direct, Community-Oriented

Brand Values

• •Innovation
• •Creativity
• •Quality & Craftsmanship
• •Exclusivity
• •Accessibility (to their designs)
• •Collaboration
• •Sustainability (emerging)

Best Practices

• •Prioritize Visuals, Support with Concise Copy: The brand is highly visual. Copy should complement the design, be direct, and avoid unnecessary fluff. Let the product images do most of the talking.
• •Emphasize Innovation and Exclusivity: Use language that highlights new materials, unique design processes, limited availability, and the "drop" model to create a sense of urgency and special access.
• •Maintain a Sophisticated & Confident Voice: Avoid overly casual slang or overly enthusiastic marketing speak. The tone should reflect the high-concept design and curated nature of the items. Think understated cool.
• •Educate Subtly: When mentioning unique materials or design features (like "XL EXTRALIGHT® technology in its special SUSTAINABLE+ formulation"), do so in a way that informs the design-conscious consumer without becoming overly technical or patronizing.
• •Consistency Across Platforms: Ensure that the language used on the website, in newsletters, and on any social media channels (including those of founders/designers when representing the brand) aligns with this established innovative, exclusive, and design-forward tone.

Social Perception

Innovative Design Hub, Source of Exclusive/Hyped Products, Niche Appeal, Credible & Respected in Design Circles, Marketing Scrutiny, Emerging E-commerce Platform

Copy Examples

• •RAL7000ITEMS_DROP_023: Engineered form. Uncompromised function. The [Product Name]. Arriving [Date]. Limited quantities.
• •Beyond seasons, beyond trends. RAL7000ITEMS is the direct conduit to the RAL7000STUDIO creative process. Explore objects born from innovation, released as they achieve perfection.
• •RAL7000ITEMS x [Collaborator Brand]: A shared vision, materialized. Discover the [Product Name] – where our experimental ethos meets [Collaborator's Key Strength]. Available [Date].
• •Access Granted: The [Product Name] Drop is Live on RAL7000ITEMS.
• •Materiality_Innovation_Form. The [Product Name] features [Key Material/Technology], sculpted for a new aesthetic. Explore the process. [Link to product page/blog post]