Brand Tone

Innovative and Pioneering, Supportive and Community-Focused, Accessible and User-Friendly, Professional and Solution-Oriented, Transparent

Brand Values

• •Simplicity
• •Accessibility
• •Innovation
• •Community & Collaboration
• •Customer Focus/Empowerment
• •Quality and Reliability
• •Efficiency

Best Practices

• •Emphasize "IoT Made Easy": Highlight ease of use and simplified processes.
• •Showcase Modularity and Flexibility: Refer to the benefits of systems like WisBlock.
• •Foster Community and Support: Direct users to the RAKwireless forum, GitHub, and documentation.
• •Speak to Both Developers and Businesses: Tailor messaging to address the specific needs of both individual innovators and enterprise clients.
• •Maintain an Innovative yet Accessible Tone: Convey that RAKwireless is at the forefront of IoT technology in an understandable and approachable way.

Social Perception

Positive for Product Quality and Innovation, Helpful Community and Resources, "IoT Made Easy" Resonance, Mixed Customer Service/Shipping Experiences, Trusted Partner for Developers and Businesses

Copy Examples

• •Headline: Stop Dreaming, Start Building: Your IoT Project, Simplified by RAKwireless. Body: Turn your brilliant IoT ideas into reality without the usual headaches. Our WisBlock modules click together like building blocks, and with extensive guides and a supportive community, RAKwireless makes innovation accessible to everyone. Build smarter, faster.
• •Headline: Scale Your Vision: Robust LoRaWAN® Solutions from Prototype to Enterprise. Body: Whether you're a solo developer tinkering with a sensor network or an enterprise deploying smart city infrastructure, RAKwireless provides the reliable, scalable, and easy-to-manage hardware and software you need. Let's make your large-scale IoT deployment a success. IoT Made Easy.
• •Headline: Join the RAKstars: Where IoT Innovators Connect and Create. Body: At RAKwireless, we believe in the power of community. Dive into our forums, explore open-source projects on GitHub, and get expert support. We provide the tools and the network, so you can focus on what you do best: innovating.
• •Headline: Don't Let Complexity Kill Your IoT Project. Choose RAKwireless. Body: Tired of wrestling with incompatible components and confusing documentation? RAKwireless is committed to "IoT Made Easy." Our modular hardware, intuitive software, and comprehensive support resources are designed to get you up and running quickly and efficiently.
• •Headline: From Smart Farms to Smart Factories: RAKwireless Powers Your IoT Future. Body: Unlock new efficiencies and data-driven insights with our versatile IoT solutions. RAKwireless offers industry-grade gateways, sensors, and development platforms tailored for diverse applications. Discover how we can help transform your operations.